Authors and illustrators, even publishers, need positive promotion, which means promotional items that appear tasteful and professional: website, blog, bookmarks, business cards, book trailers, biography, media kit. In fact major publishers require that all promotional material be approved by them, even if the author or illustrator pays for or provides the items.
Does that mean we must hire a professional to do our items? Not necessarily. I've designed business cards for 4RV and for myself. I've designed bookmarks. I used templates for my blog, the 4RV newsletter blog, the websites for the company and for me and my books. Yet, they look professional.
Some of our illustrators and writers have learned to do professional looking book trailers, but sadly not everyone who has attempted one has been successful at producing a good one. Do I know how to create a book trailer? No, but I've been successful with slide shows which could be adapted to trailers, if I knew how to add music. I studied and practiced to make those slide shows, and some I would never show anyone -- too amateurish.
I'm going to break down the list of promotional possibilities over the next several weeks and give information needed with each one. I'll begin with the one I haven't conquered, but I still know what is needed to be included. I'll cover book trailers first, beginning next Thursday.
Please join me, and we'll learn together. After all, every item we put out for public display not only impacts you or me as an author or as an illustrator, but also spotlights 4RV Publishing. We want all of us to look good, to look professional.