Tuesday, March 4, 2014

I Like Pink Earns the Literary Classics Seal of Approval


I Like Pink, by Vivian Zabel, is the story of a little girl who is on a quest for the perfect pink dress.  While shopping with her mother, she considers countless dresses that are all made from fabric in varying shades of pink.  At first she is bemused, and a little frustrated, with all the different colors.  But as the sales-clerk and her mother help her to understand that pink can come in many varying shades, she comes to realize and accept that she likes all kinds of pink. 

I Like Pink is a book with which many little girls will relate.  Expressive illustrations are a wonderful complement to this book, which will educate and entertain little girls who are fans of the color pink.

I Like Pink earns the Literary Classics Seal of Approval  

LITERARY CLASSICS Book Reviews & Awards http://literaryclassicsreviews.com
 




Sunday, March 2, 2014

Online Membership Sites to Improve Your Marketing Skills – Should You Join One?

By Karen Cioffi

For those of you who aren't sure what a membership site is, it's a website where members pay a monthly or yearly fee to join. And, if you’re looking to increase your knowledge in online marketing, it’s something you may want to consider.

What’s the Cost?

Depending on the depth of the topic (how specific and severe a problem the site is focusing on) the prices vary drastically. Some memberships are at $5 annually, some at $5 per month. Others are at $397 annually and some are thousands per month. As you can see, prices vary drastically.

Another factor in the pricing is the reputation and authority of the owner (expert). Then there is also the amount of information and the services offered.  This all plays a part in membership pricing.

A while ago, I subscribed to a site that offered WordPress training (just to see if I could pick up couple of tips), it was $10 a month or $24 per year. Being a former accountant, I did the cost efficient thing and opted for the $24.

The site consisted of around 20 videos, approximately 10 minutes each. They were on the very basics of WordPress – that was it.

Two Lessons Learned:

1. It might be a good idea to opt for the monthly fee, even if it's just for a month, so you can determine if the site has what you need. If it does, opt for the long-term, cheaper rate. If it doesn't, unsubscribe.

2. Don't underestimate your skills. There are a number of worthwhile programs, sites, and courses online that warrant the investment, but, before you jump in know exactly what you'll be getting. There will be those membership sites, programs, etc., that teach less than what you already know (sometimes much less).

Finding a ‘Good’ One

There are loads of experts out there vying for your ‘dollar.’ So, how do you pick a membership site that will provide you with what you need?

First thing is to determine if you need a membership site.

Can you get by with the information in an ebook, or maybe an ecourse? This is something you’ll need to figure out.

A lot of people like the connection and access to the expert/s, and want the ongoing and updated information. They also like the community of members who are like-minded and struggling to the same end. This allows for a much wider ‘help pool.’ Members often end up helping each other. There are also big organizational membership sites like the National Association of Professional Women – women join for the networking aspects.

Once you’ve decided you want to be part of a membership site, the first action step is to ask around for one that’s worth the cost. Try to get input from ‘heavy hitter’ sites relevant to the area you’re interested in.

Authority sites deal with a lot of professionals and will probably be able offer a recommendation.

You can also do an online search.

What to Look For

Once you find a membership site you’re interested in, check out what’s being offered:

•    Is it member interactive – is there a member forum?
•    Is the information updated regularly with new helpful content to keep you moving forward?
•    Is the ‘expert’ active on the site – will she respond to hot topics and questions?
•    Will there be bonus content, like screen-sharing webinars or videos?
•    Is there a detailed outline of what to expect?
•    What’s the cost and payment method?

Do your homework if you’re interested in a membership site to improve your online marketing skills. This will help you find one that’s right for you.

~~~~~

CREATE AND BUILD YOUR AUTHOR ONLINE PLATFORM
Website Creation to Beyond Book Sales

No matter who you are (author, writer, business owner), your single most important online marketing tool is your website, then comes your online platform.

Need help getting your website and platform optimized? If the answer is YES then check out this 6 week e-class through WOW! Women on Writing, just CLICK HERE.

~~~~~

Friday, February 28, 2014

How do you know when you're done editing?


If you're like most writers, you write a first draft, revise, edit, edit, edit ...

A recent discussion had me considering how I knew when I was done.
Because in one sense, I'm never done.I'm learning all the time, and nothing I write is perfect, or even close to it. But at some point, like any parent, I have to let go of my baby and send it out into the world. So how do I decide?

Well, there's the process: write, revise, edit. I write, set my work-in-progress aside for a couple of weeks or so, then revise it. A lot or a little, depending. I get a few trusted readers to read the result and I consider what they've said, then I most likely make more changes. Then I edit, check for wording etc. Get another reader or two to check it over.

I'm working on a novel right now that is getting close to completion, and I had a brainwave when reading over the latest version. I actually *like* it. I like my main character. I enjoy reading this draft. I couldn't say the same about the earlier versions.

And then it hit me. This is when I'm close to done with my novel. When I start to enjoy it. When I like what I read.

How about you all? When do you know you're done?

Sunday, February 23, 2014

A Look at Ebooks 2014 - Marketing Considerations



By: Stephanie Burkhart

Ebooks have been on the rise since 2007 when Amazon introduced the Kindle. Other retailers followed suit with the Nook, Sony's ereaders, Kobo, and the Ipad. With easy to use readers, the ebook market took off.

There are several advantages to ebooks. They save on shelf space and ebook readers are light and easy to carry around. Novels now have a worldwide reach and readers have access to older novels since ebooks don't go out of print.

As an author, it's important to consider taping into the ebook market. Kids these days have access to ebook readers and the bulk of the books they buy are on ereaders.

Ebooks have changed several fundamental ways books are made available to consumers including: distribution, marketing, pricing, and contracts.

Ebooks have opened new, broader channels of distribution. Amazon, Kobo, and Smashwords have worldwide audiences. In 2013, Smashwords reported it earned 20 million in profits as a distributor. It's a big plus for an author to have their books available to the widest audience possible and an ebook gives them that.

Marketing is all about discovery. An author may have a wide distribution, but now the challenge is being 'discovered.' How do readers find 'your' title? Consider with ebooks: your novel/story goes to print right away. It's an opportunity to meet demand for a certain topic. As an author, you also have an opportunity for longer promotion through electronic media like blog tours, facebook, twitter, yahoo groups, and other social media.

Ebooks generally have lower costs to create. There's no ink, paper or binding. Lower overhead allows for ebooks to drop prices, allowing for competition. When you can drop a price, there's an opportunity to sell more books.

When working with publishers, traditional and small, authors need to consider their ebook contracts. Since ebooks are generating more sales than ever, royalty clauses in contracts need to be fair for authors and publishers. Pricing and contracts are new considerations due to the popularity of ebooks.

Question: As an author, what's your biggest consideration regarding ebooks? How do ebooks benefit you? Do you find marketing ebooks challenging? Why or why not?

Reference for this blog: "What Writer's Need to Know about the Ebook Market," by Jeremy Greenfield, Writer's Digest, FEB 2014, pages 21-25.


Author Bio: Stephanie Burkhart is a 911 dispatcher for LAPD. She loves chocolate, enjoys a good cup of coffee, and taking long walks. She's a cub scout den leader for her son's troop. Her books, "The Giving Meadow," and "First Flag of New Hampshire," are published with 4RV Publishing. Find her on the web at:

WEBSITE:

TWITTER:

FACEBOOK:
https://www.facebook.com/StephanieBurkhartAuthor

GOOD READS:

YOU TUBE CHANNEL:
http://www.youtube.com/user/botrina?feature=mhee

PINTEREST:


Sunday, February 16, 2014

By-Pass Marketing and Book Selling

By Karen Cioffi

According to a teleseminar, with featured speaker Jack Canfield, “Only one out of seven people in the United States go into book stores to buy a book.”

We know that books are still being sold, but where are they being sold if not primarily in book stores?

Through this teleseminar, I learned of the term “by-pass marketing.” What exactly does it mean?

By-pass marketing is selling in places you wouldn’t expect to see books for sale. Canfield mentioned venues I never even thought of. Putting on my thinking cap, I thought of a couple more.

Some By-pass Venues for Selling Books:

  • Bakeries
  • Nail salons
  • Gas stations
  • Beauty salons / barbershops
  • Spas
  • Cleaners
  • Tailors
  • Doctor offices
  • Chiropractic and Acupuncture offices
  • Radiology offices
  • Local restaurants

You get the idea; sell anywhere you can.

Think of establishments in your area where you have to wait for services, or ones that get a lot of traffic. Obviously, it will help if your book is somewhat related to the establishment, but even if it’s not, give it a try. Talk to management or the owner and offer a percentage of sales, or a set amount per book. This is a win-win situation for you and the establishment. They have absolutely no investment of money, time, or effort, therefore no risk. Yet, they have the opportunity to make money. This should be a no-brainer on their part. All you need to do is ask.

Remember: Nothing ventured, nothing gained.

~~~~~
Along with by-pass marketing, you need an optimized author online platform. If you'd like to learn how to create one or take an existing one up-a-notch, check out:  CREATE AND BUILD YOUR AUTHOR ONLINE PLATFORM - Website Creation to Beyond Book Sales.

~~~~~

Wednesday, February 12, 2014

The Sound of Story


By Suzanne Y. Cordatos
www.suzannecordatos.blogspot.com


The cool music director of my daughter’s 5th grade band goes for classic rock ‘n roll and traditional marches— the stuff that sounds good really loud. The young people haven't yet developed the ability to play a range of sounds through their shiny new instruments, so these pieces sound good the louder the better!


Does your work-in-progress sound too one-note?


  • Is your writing packed with lightning-paced action?
  •  Do you play tour guide for your readers, meandering through description (and avoiding nasty things like confronting your beloved character with bad guys and car chases?)
  • Is witty, contemporary dialogue your thing?
  • Do you stay in your comfort zone by relying heavily on one of these elements?


A radio hit tells us we’ll “miss the sun when it starts to snow” and we'll know you "love her when you let her go.” Without contrasts, it is difficult to recognize what is sometimes right in front of our noses. In a good book, readers are more compelled to turn pages when emotional highs and lows pull them along. Who doesn't like to cheer in the stands when a favorite character is the underdog?



Layer notes in your composition

  •          Make satisfying “ups” by writing worst-case “downs”
  •          If your story flies at a fast pace, how will the climax stand out?
  •          If the characters don’t slow down to offer their thoughts, when will the reader identify with a character and process what is happening?
  •     Talking-head characters need feet grounded in reminders of setting, so a reader can walk along. 

Musicians grow in talent when they add notes and technique to their repertoire. The conductor guides an ensemble through the score to convey the composer’s intended volume and feeling: soft pianissimo, loud forte, dramatic rhythm, or soothing flow. Music can play upon emotions like a dance, a falling in and out of love. My other talented daughter is singing this weekend in a production of Les Miserables with Colchester Community Theater. The music in Les Mis has the power to make one feel hope, anger, love, determination, longing and despair—and I’m probably missing another half dozen emotions in this list! Who doesn't love a good show (OR BOOK) that makes us laugh and cry, often at the same time?

Warning: One-note novels can be boring and exhausting to read.  
For a more interesting balance, alternate scenes with moments of contemplation—a quiet opportunity for your main character to reflect on what has gone down. More importantly, it will give your reader time to worry about what comes next. 

Have you enjoyed a book especially "musical" in its emotional complexity? When you read, do you like to feel you are in the competent hands of a good conductor? Share some titles!




Friday, February 7, 2014

Set Goals for Your Writing Career

     “Never quit dreaming.” That’s what my eighty-four year old mother-in-law told my husband. Even at her age, she dreams and works toward them. Good advice, and one we writers should take to heart in the new year. Dreams change but should never depart. Reaching our dreams requires planning.

     Here’s my suggestions for setting goals for your writing career.

1.     Is this really for you?

       What do you like to write? What do you read? What do you enjoy? Do have other obligations that come first? Can you balance them with writing? Are you willing to dedicate writing time every day? If you follow Christ, discern God’s will for you in this area. If or when you publish a book, are you willing to promote it?

      Think about these things. Don’t be caught unawares.

2.     Break it down into bite-sized pieces.

     When I started learning the craft of writing, I divided my goals for the long haul:

a.     6 month goal

b.     3 year goal

c.     Lifetime goal.
The point is to determine a plan that you will turn dreams into reality.

3. Mark it down, Baby.

     Each year, I use a wall calendar with big squares. I write my goal for that month at the top of the sheet. This could change later in the year, but the calendar shows me what I’m shooting to reach. Then, I break it down week by week on the calendar. 

     The point is to write down your goals. Don’t just keep them in your mind. Put them in tangible wording. Be realistic. Be fair. Be determined.

     Then at the end of the year, measure your success at meeting goals. Decide what you need to change or incorporate in the next year. Where have you failed or procrastinated? Do you maintain a strong desire and/or need to keep writing or has that changed?

4. Include a time for learning.

         Educate yourself in the craft. What do you need to study? How can you best train?

Here’s some suggestions:

a.     writing groups/loops

b.     online courses

c.     writing craft books

d.     critique groups

e.     In-person conferences and/or workshops

f.     Blogs that focus on writing

    Consider a combination of any and all these. How can you best spend your time and money? Most of us can’t do everything, but we must keep learning while we write.

5. Who influences you?

         Become accountable to a mentor or critique partner. Network with authors online and in person. Listen to them. "More writers become published through the recommendation of another author than by a pitch to an editor." (quote from award-winning, multi-published Christian author Lena Nelson Dooley). With certainty, we can learn from other's experiences.

     Learn from publishers, editors, and agents that have been there and understand the best ways. Become a valuable team member with your publisher.

     Don’t spend time with ones who say you can’t. Seek out people you say, “keep trying.” Associate with people who help you, build you up, encourage you.

6. How’s your energy level?

      Energize through leaving off sugars and fats that drain your vitality.
      Moving your body heightens creativity and invigorates you stamina.
      Love what you do.

7. Pray

     A Christian should never start a new year or make goals without consulting the Heavenly Father in the plans. Maintain contact with God regardless of where your career takes you.

8. Me? A Mentor?

      We’re all at different levels. Someone just beginning to write can learn from someone who’s studied for years.    

     An unpublished writer can gain valuable help from an author that’s published.

     If you’ve published one or two books, you learn from a multi-published author.

     Wherever you are on the path, you have learned lessons you can share. Consider being a mentor to someone else. Teaching will strengthen the lessons you’ve learned, and networking can broaden your base.

In summary,

     Survey your desires and accomplishments in the past year. Write your goals for the new year, for each month, for every week. Make it something you can control. Being published or contracting for more sales is technically out of our hands, but following these guidelines with persistence makes those things doable. So, survey, keep goals, and dream on, writers.


     Since this is near the beginning of the year, I'm on a goal-setting binge. If overeating is a problem, check out my post about setting goals for healthier eating this year. Find it at http://www.janetkbronw.com