By: Stephanie Burkhart
Authors have
several tools stuffed into their marketing tool bag: Facebook, Twitter,
Triberr, Word of Mouth,
Conferences, Yahoo Groups, and Blogging.
There are two
popular blogging "hosts" today: Blogger and WordPress. When I signed
up for Blogger in 2009, it was very user friendly. Nowadays, five years later,
it's not as user friendly as it used to be, but one can manage. I've also had
experiences with WordPress and while I don't find WordPress user friendly, I do
find it offers a host of options that generally appeal to readers.
The purpose of a
blog (for an author) is to give readers a chance to get to know and interact
with you. Even on the Internet, "word of mouth" by one reader may
attract many readers to your blog to see what you have to offer.
Using Pictures
in your Blog Post
I highly
encourage this. A picture says a thousand words. Just like a cover, a picture
can draw a reader to your post.
Unless there's a distinct photo theme, try to limit the amount of
pictures you use. I generally try
to use a picture that sets the 'theme' of the post. I might also share an
author picture as well.
Blog Titles
A catchy blog
title always draws a reader interest. Consider it a hook. It should sum up the
theme or topic of your post.
Topics:
Don't do promo
of your book(s) every day. Constant promo turns off readers. And don't post
every day. It's a drain on you and your creativity. Give your topics a day or
two to breathe before tackling a new idea.
Do share a
little bit about you. You don't have to get overly personal, but sharing likes
and dislikes of every day things draws interest. Try to be quirky. Humor also
draws attention.
Vary your topics
and intermix writing topics with your interests. Some ideas include:
Writing ideas:
characters, setting, research, inspiration behind the novel
Book reviews of
books you've read. Share your favorite authors with readers.
Cooking
Promo: sharing
an excerpt/blurb of your book. Host a contest.
Interview fellow
authors
Host a blog tour
Talk about
holidays and what they meant to you.
Share a movie
review
Sports – gush
about your favorite team.
Talk about music
that interests you. Share some of your favorite quirky "You Tube"
videos.
Gardening
Talk about your
favorite TV Shows.
Share something
locally about or near the place you live
Share your
travel adventures
Do try to blog
2-4 times a week. Even if you can only blog one day a week, I would encourage
it. An active blogs keeps readers coming back for more.
Try not to get
long winded. Keep your blog between 200-500 words. End your post with a
question to encourage readers to answer you. With blogging, I've learned slow
and steady usually wins the readers over.
QUESTION: Do you
have tips to share about blogging? What do you do or don't do? What format
(Blogger or WordPress) do you use?
Author Bio:
Stephanie Burkhart is a 911 Dispatcher for LAPD, Cub/Boy Scout mom and a taxi
driver for her boys. She adores chocolate, loves coffee and enjoys taking long
walks on her days off. She writes romance, mainstream fiction, and children's
books. Her works with 4RV Publishing include "The Giving Meadow" and
"First Flag of New Hampshire."
FIND ME ON THE WEB AT:
WEBSITE:
TWITTER:
FACEBOOK:
https://www.facebook.com/StephanieBurkhartAuthor
GOOD READS:
YOU TUBE CHANNEL:
http://www.youtube.com/user/botrina?feature=mhee
PINTEREST:
http://pinterest.com/sgburkhart/