Hold the school bus!

by Suzanne Young Cordatos

Many authors would rather write an essay than get handed a microphone to speak in front of a crowd. With a little prep work, you might enjoy it.

Word-of-mouth is still alive and kicking in this digital age.I found myself donning a Hawaiian lei at a middle school’s “Literacy Luau” after selling a couple stories to Highlights magazine. The stories have yet to be printed, but my excited kids told their teachers, who turned around with invitations to speak.

After the thrill of being a writer in someone’s eyes--besides my own--passed, panic set in. What do I do with a class full of kids? The following information comes personal experience and from sessions at conferences of SCBWI, the Society of Children’s Book Writers and Illustrators.

 1. Don’t go empty-handed. Kids like free stuff. Create bookmarks (cheap and easy to do online) with your contact info, website, blog, email, book titles if any, publisher store, etc. Even if you don’t have a book yet, you can use a photo of yourself, a few lines of poetry, photo of your story's setting, etc.

 2. Leave lectures to their teacher. As Katie Hines pointed out in her great 4RV blog entry in March about library visits, make your time interactive and fun. Forty-five minutes can drag. Mix it up. Be creative. Ask them to close their eyes and listen to music for 2-3 minutes, then make up a scene that the music inspired. Dramatic? Dangerous? Spellbinding? Hand the kids the microphone and watch them glow.

 3. Skype visits Many successful authors offer free Skype visits instead of traveling out of state. They might offer a free half hour and arrange with the teacher ahead of time to order books for the classroom so the kids are familiar with it before the visit.

 4. Ahead of time  Arrange with the teacher or school to distribute a flyer (that you copy and provide) to make kids aware of your upcoming visit. One prominent author spoke at my daughter’s school. A flyer came home about three weeks in advance with a tear-off order form, asking for the money to cover the cost of a book that the author would sign in front of your child. It was optional but a no-brainer. The school ordered many books in advance and the author gave them a bulk discount. She sold hundreds of copies in a day.

 5. What topics are students covering in school? A class I visited was in the process of editing. I brought the first page of my new novel and said, truthfully, I was having trouble with the beginning. I could use their “expert” help since it was a book for their age level. Teach kids how to give “friendly” critiques. (1) say something you liked (2) say something you would change if it was your own work (3) did it raise a question? The kids did a fantastic job and offered great solutions to a real problem.

 6. Use math. Multiply your presentation opportunities. If you arrange for a school visit, call area schools, libraries and bookstores to add stops to your itinerary. Ask the classroom teacher who invited you for names of other teachers, nearby school districts, etc. who might be interested in a visit.

 7. Offer extra value.  Teens might be curious about the journey to publication. Younger readers might like a craft, song, or snack that goes with your story. My dragon character, Willard, loves pepper jelly. I could offer a bowl of pretzel sticks that kids can dip in a jar of pepper jelly—if they’re brave like Willard. Visit Suzanne's blog Ideas Tingle and Bite at www.suzannecordatos.blogspot.com

Public Speaking for the Terminally Introverted Author

by Laurie Boris

I was recently a guest on a “Meet the Authors” panel in New York with ten other women who had been published in the last few months. We spoke about how our books came to be: the initial idea for the story, the publication process, and our marketing efforts.

As each woman took the microphone, the passion for her work came out clear-eyed and full-hearted. How she navigated the publication process clearly struck a chord with the fifty-odd women in the audience, each hoping to see their own work in print or pixels one day.

But as for marketing and promotion, they were less enthusiastic. I heard a distinct note from several of the authors. Marketing and promotion, to them, sounded like a distasteful but necessary chore, like emptying the litter box.

Then one panelist stood up and voiced what many of us had been thinking. “Face it,” she said. “We are writers. Most of us would rather hide in our rooms behind our computers.”

A natural introvert, I could really relate to that. But in today’s literary marketplace, even with social media allowing us to stay at our computers, we can no longer completely hide—not if we want to be treated as professionals. We can’t equate marketing, especially face-to-face marketing, with taking out the trash, either. It’s a vital part of being an author, making sales, and generating interest for your next book. So, what do you do if even thinking about speaking in front of a group of people makes you want to throw up?

1. Forget the clichés about imagining the audience in their underwear. Frankly, depending upon the audience, that would horrify me even more than speaking in public.

2. Remember why you are there. You arranged this event, or agreed to speak at it. You invited these people and they chose to show up. Now, what are you going to do for them? Reframe your presentation and your attitude toward helping your audience. Do you have important information to relate to them? In my case, I wanted to help aspiring authors by letting them know what to expect during and after publication. This took the focus off me and put it on what I could do for them. Therefore, since it wasn’t really about me, I didn’t have to worry as much about what people would think of me.

3. Preparation is the foundation. Yes, you’ve been living, breathing, and sleeping your latest project for years. You’ve memorized your hundred-word pitch. You know everything about your protagonist down to her choice of toothpaste. But don’t, do not, if you’re nervous about talking in front of a group, try to wing it. Write out your entire speech if you need to. Keep within the time constraints you are given, if any. Practice. Practice. Practice again. Ask a trusted friend to listen to your speech and give you feedback. Or practice in front of a mirror. You might not notice a nervous tic that needs taming or a habit of saying “um” between every other phrase. When I rehearsed with my husband, I learned that I needed to slow down and pause between sentences. Revise your script as needed, and practice until you are comfortable looking away from it (audiences like eye contact) or even not needing it, except for a few key bullet points.

4. Get comfortable in your venue. Arrive early, to get a sense of the space and settle into it. Bring your notes. Bring those little items that make you more comfortable. My mouth gets dry when I speak, so I always have a bottle of water and my favorite lip balm. I fidget less if I’m holding a pen, so I bring one. Have whatever you need to keep you settled and to reduce your fears.

And, finally, don’t be afraid to ask for help if public speaking truly terrifies you. Check in your local community for a branch of Toastmasters, so you can practice speaking in a safe environment and getting constructive feedback. Once you get comfortable and know your material cold, there’s no limit to where you can take it!

Are you confident in front of a crowd? What helps you the most? Any public speaking nightmares you’d like to share? (Don’t worry; we’re all friends here!)

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Laurie Boris is the author of The Joke's on Me, from 4RV Publishing. She also blogs about writing, books, and the language of popular culture at http://laurieboris.com.