Sunday, July 15, 2012
Creating Websites or Blogs - Plan First
I have to admit that I do everything fast. Well, not like I use to when young and healthy, but old habits die hard.
What I mean is I get an idea and instead of taking my time and thoroughly thinking it through . . . carefully planning and thinking of future endeavors and how this decision will factor into all aspects of my writing, I jump in. I quickly choose a domain name and throw up a website or blog.
Now, you may say, “So what's the big deal.” Well, in the visibility and marketing world it's a HUGE deal.
Suppose you start out with one book, or write in one specific genre. You know you have to create a website to get your visibility started so you go to Blogger or WordPress and create a free site. Or, maybe, you go to BlueHost or GoDaddy and pay for hosting.
Whichever you choose you’ll need a domain name. You’re in a rush, so without thinking of any possible consequences to this seemingly innocent move, you choose a domain name.
Maybe you chose: I'm Learning to Write, or Jane Doe Writes for Children. Or, maybe your first writing venture has you teamed up with a co-author or contributor, and you create a joint site.
See where this is heading?
You decide on the domain name "Ann and Jill Just for Children." You’re starting out so this seems reasonable. But, a year or two later, Jill has nothing to do with your current writing life. And, you've authored another children's book along with a couple of writing and marketing e-books. Not only that, but you’ve diversified and write articles in multiple genres.
Now what do you do? Your traffic and subscribers are all connected with Ann and Jill Just for Children.
A light goes off . . . you'll simply create another site. And, you’ll create a third site because you now offer writing services and ecourses.
But, what about the traffic you’ve built up that’s going to the Ann and Jill site?
Not a problem, or so you think. You cleverly decide to link all your sites together.
This is an option, but before you know it, you’ll end up stretching yourself thin trying to add content to all your sites. Not to mention working to drive traffic to multiple sites. This will end up limiting the time and effort you can put into your own publication goals, following your groups and social networks, and doing research. And, it will cause a dilution in focused traffic.
Ah, the 'webs' we weave...
So, the moral of the story is don’t box yourself in. THINK BIG from the get-go and take possible future endeavors into consideration when choosing a domain name and creating your website and blog. A 'safe bet' domain name for your first site is Your Name.com.
Rule 1 in writing and marketing is to create a writing and marketing plan.
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