Marketing Ideas – #1 Create Content
By: Stephanie Burkhart
The publishing model of today's world has been shifting for several years now. Traditional publishers no longer have a tight reign on publishing. With the success of small presses more authors are publishing more content.
However, an author's work is not done with "the end." Next comes the beast of marketing and promotion. Over the next couple of weeks I hope to address promotion and marketing tips you can take advantage of. My first topic: create content.
Readers ultimately want to know a little about the authors they are reading so introduce yourself. Have a brief bio ready whenever you go online. Include your URL, professional credits, and recent publications.
Example: Stephanie Burkhart's latest children release is "The Giving Meadow." She also writes romance and has a B.S. in Political Science. Stephanie lives in California and you can find her on the web at: http://www.stephanieburkhart.com
#2 – Have some action shots of you. Show yourself in motion signing books, holding your ebook reader, teaching, visiting places, and hanging out with your family.
#3 – Hold an event (i.e. "solve the mystery" or a contest) that will draw loyal fans to your website.
#4 – Actively blog. And not only about writing, but on things you like. Topics include: going to the movies. (have a movie night) history, sports, or the place you live. You can pique a reader's interest just by sharing a little bit about you.
Reference: 50 Simple ways to build your platform, by Christina Katz, pg. 41, Writer's Digest Mar/Apr 2011.