Building a Author Platform

                                                     

         A publisher requires and every author if self-publishing  must have a platform and marketing/promotion plan before a book is published. But, how does one build a platform and what is a platform? A writer’s platform consists of several components, but an important part is an online presence, a presence created before publication, not after. A platform—also referred to as an author platform or a media platform—is an established media forum through which an author connects to his or her audience.

         Here are some steps to build your author platform, but they aren’t the only steps possible, just what I consider most important:

1. Know your target readers. If your books cover more than one genre, then you need to target readers for all the genres. Join groups that cater to people interested in those areas, for example, but not to promote your books, but to promote you.

2. Identify and define your brand. What is a brand? An author brand is an ongoing, continually evolving story that communicates what makes your work unique, and represents an implied promise to your readers of what they can expect you to consistently deliver.

3. Create a website – a MUST for all authors and should be up and running before your book or books are released.

4. Start blogging consistently. Blogging is one way to share your expertise and—at the same time—build an author platform. Don’t blog just about your writing, but find areas you know about or have researched, maybe for a book, and blog about them. Blogging to reach other writers doesn’t open avenues for books sales as blogging to reach your target readers will.

5. Build an email list. Create an email sign-up form on your website. What? You don’t have a website yet? Okay, the first step is to set up your new site.

While you’re at it, create a sign-up form that connects to an email management system; here are a few of our favorite email newsletter platforms to choose from. Put it on your homepage to capture email addresses — and take a deep breath.

      Your job is to collect emails, and to send out worthwhile content. It may take a long time to build up your email list, and to figure out exactly what your message is, but you need to practice having a following.

      Everyone you know is a contact. The more people you know, the more influence you have, especially if you know people in high places.

      So, what if those influencers are a couple degrees of separation from you? People are surprising in how they choose to support fledgling authors. I’ve witnessed seriously established authors supporting new writers just because it feels good and they remember what it’s like to be in your position.

      In addition to the list of people you’re connected to, create a list of people who might blurb you, from realistic to pie in the sky. Who would be your ideal reader? Who do you dream might one day recommend your book?

6. Write guest posts.

7. Connect offline. Attend writing conferences. Speak at writing groups, schools, or libraries.

8. Use social media wisely. Pick just two social channels. That’s right: only two. Set up a profile on each and post once a day. If once a day doesn’t work with your schedule, then set a schedule and keep it: once a week, three times a week, three times a month, etc.

      I use Facebook and MeWe, but if you’re into other channels or options, try them. If you’re writing something that lends itself to images, join Pinterest or Instagram. If your work lends itself to video, do YouTube. Experiment to find any social media channel that works for you and your writing without spreading yourself too thin.

      The key to social media is posting regularly and engaging people. You want shares because shares lead to more follows. Rather than spreading yourself thin across multiple platforms, focus consistently on the two platforms that provide the most value to you and your work.

      It takes forever (seriously) to build up a following on social media, so don’t be discouraged. Celebrate a few likes a week. Manage your expectations. Keep going.

       The best way to build an author platform is simple: start. Just like you don’t run a marathon without training for weeks or months, you don’t start your author platform completely at once. Building your platform takes discipline and hard work, but if it weren’t worth it, no one would be doing it. Building an author platform is a marathon, not a sprint.

Keep Your Website Focused

Keep Your Website Focused

By Karen Cioffi

When I first started out in the writing business, my first book was a self-published children’s picture book. And, it was co-authored.

Being a newbie and marketing illiterate, I created a website with both our names in the title . . . and in the URL.

This was my first mistake.

It’s important to create a central website or blog using your own name.

As I mentioned, I created my first site before learning the ropes. Jumping in feet first, without any thought of future endeavors, without focus.

So, you may be asking, what’s the problem with this move?

Well, nothing, if I were absolutely sure that all my future books, articles, and other writing endeavors would include that co-author.

But, as any writer can tell you, this is usually not the case. Co-authoring with a particular author, even if it’s an ongoing thing with books in a certain genre, doesn’t mean everything you write will include that author. So, having your own unique website is a must.

While I could have redirected my first site to another, it’s not the same. You end up possibly confusing readers or new visitors. And, if you don’t redirect to your new site, you’ll dilute your traffic.

The simplest fix to this problem is to avoid it.

The purpose of having your name as the site’s domain name is to create a specific brand/platform that is YOU. And, having your name as the site name will also make it easier for people searching with your name as a keyword to find you.

This is not to say that you can’t have separate sites specifically for each of your books, but it’s important to also have a site with your name as the core or hub to your operations. Remember, you are branding you as an author/writer and your branding efforts must be focused.

My second newbie mistake also had to do with branding.

If you are branding yourself as a children's writer, keep your site specific to writing for children and/or children’s books. This holds true for whatever your platform is – keep it focused.

While I really should have known better, it seems as we get caught up in our writing careers it becomes easy to forget to remain focused. And, it becomes more difficult to keep up with everything.

Remember, it's important to present a focused brand and that is especially true for your website.

So, what exactly was this branding mistake?

A lack of focus.

As I progressed in my writing, I ventured into a number of writing arenas including ghostwriting, freelance writing, and even copywriting. Instead of keeping those areas separate, I brought them into my children's writing site.

The reason this is a mistake is ‘dilution of expertise.’

In the subheading of my children’s writing site, I mentioned ghostwriting and freelance writing. Now, this may not be too far-fetched, because I do ghostwrite children's books, but my freelance business, which includes business and health writing, shouldn't detract from the focus of the children’s writing site. Business and health writing has nothing to do with children’s writing and my children’s books.

If you are branding yourself as a children's writer, the focus of your site should be children's writing and your children’s books, along with possible book marketing strategies. If you promote yourself as doing this, that, and the other thing, you'll become known as a jack of all trades and master of none, thus creating dilution of expertise.

This goes for any specific genre you’re writing in. If you intend to establish yourself as an expert in that field you need to keep your site focused. Establish your brand and promote it.

If you are involved in different writing arenas, such as business freelance writing and children's writing, create a separate site for promoting yourself as an expert in each of those areas. Each website should be focused, so you become known as a ‘master’ in that genre or field.

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Boost your writing and marketing efforts with Karen Cioffi. Visit http://thewritingworld.com and find out why you should sign up for her FREE newsletter, The Writing World.

Do you help other writers?

The question is when aspiring or seasoned writers have a question, need a critique, or something else, are you there to help.

Writers should be available to help other writers of any level with question about the writing and publishing process. Writers are a special group of creative people that need to support other writers whenever they can.

As an author, do you give other writers your time on social media sites, groups, or forums? This is helpful to other writers, to build a reputation, and become wider known online. We all want recognition for our work. Online networking and social media sites are what people other than other authors search.

By connecting with other authors on sites like Facebook, Google +, Stumbleupon, Pinterest, and others where you can share links about your blog(s), books, author website(s), advice for aspiring writers, how to contact you, or just to read about your latest project.

 

Do you cross-refer?

This is a simple way to help other authors. Place a hyperlink on your website to another author's and a reciprocal link from his or her website to yours. This is a way for each of you to help with traffic and better positioning on search engines for both of you.

There are many ways for authors to help authors establishing a web presence. Authors need a web presence if they plan to build an audience for books or an event like a book signing, radio spot, anywhere an author will be out in public. You can’t sell books if readers don’t know about it.

Do your part and help other writers.

Robert Medak

Freelance Writer/Blogger/Editor/Reviewer/

http://www.authorsden.com/robertmedak

http://rjmedak.wordpress.com/

http://twitter.com/freelancewrtr