Wednesday, September 11, 2019

Effective Book Promotion is about Building Relationships

Our local library asked me to speak on the topic of book promotion. The program covered such topics as:

  • Press releases
  • Websites and blogs
  • Virtual book tours
  • Video trailers
  • Newsletters
  • Social media
  • Local events
  • Promotional items

At the end, we had a Q&A session. One person asked me what is the most effective type of book promotion. While I feel social media is the easiest way to reach the masses of people out there who might be interested in your book, it's most important to make personal connections.

Whether we are connecting with people face-to-face or online, promoting yourself and your work is about building relationships. We build relationships with readers, with librarians, with booksellers, and with other authors. Being authentic and relating to people builds those relationships that are so crucial to our success. No amount of time and money spent on marketing will make a difference if we don't build and nurture relationships.

Cheryl C. Malandrinos is a freelance writer and editor. She is the author of four children’s books including, A Christmas Kindness, released by 4RV Publishing. A blogger and book reviewer, she lives in Massachusetts with her husband and two daughters. She also has a son who is married. Visit Cheryl online at and her children’s book blog at

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