It's hard to believe the holiday season is almost upon us. That means book buyers will be busy soon. At BookExpo 2017, Sourcebooks CEO Dominique Raccah reported that 25% of trade books are bought as gifts. Even if you're not one of the lucky authors who has a holiday-themed story, you can still take advantage of the gift-giving season. Here are a few ideas:
Send Holiday-themed Newsletters
You're an author, so you have a newsletter...right? If not, you can find a list of newsletter builders and their features here. Share a special holiday memory or family recipe. Offer a special holiday sale for your newsletter subscribers.
Holiday Blog Hop/Scavenger Hunts
If you have a solid network of authors or blogging buddies, coordinate a holiday blog hop or scavenger hunt. Offer small prizes along the way and a grand prize at the end for a reader who has followed the entire event.
Create Holiday-themed Posts on Social Media
Place your books under the tree and snap a shot for your social media sites. How about your book propped up against your dining room centerpiece. Take a picture of yourself dressed for the season. Visuals are so important when engaging readers.
Create a Holiday Gift Guide
Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. suggests creating a gift guide where you recommend books for everyone on your shopping list. Not up to creating a gift guide, some bloggers feature holiday shopping gift guides annually where the author may pay a fee to participate or need to offer a free copy of a book.
If you haven't started thinking about how to market your book this holiday season, you best get started.
Cheryl C. Malandrinos is a freelance writer and editor. She is the author of Little Shepherd, A Christmas Kindness, Macaroni and Cheese for Thanksgiving and the recently released, Amos Faces His Bully. A blogger and book reviewer, she lives in Massachusetts with her husband and two daughters. She also has a son who is married. Visit Cheryl online at http://ccmalandrinos.com and her children’s book blog at https://childrensandteensbookconnection.wordpress.com
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