Sunday, February 2, 2014

Do You Have an Online Marketing Focus?

By Karen Cioffi

Online marketing can be overwhelming. It can be time consuming, at times expensive, and at times complicated. Or, it can be more work than we can comfortable handle. This is where online marketing focus comes in.

But, what has focus to do with your online marketing strategy?


You must be aware of all the marketing courses, programs, ebooks, and numerous other learning tools that the heavy hitter marketers sent to your email box on a daily basis. Buy this now to make thousands selling your books – invest in this new course to get the best marketing program to date – get this ebook today and learn everything you need to know about creating ebooks and making money. The promotional emails go on and on.

If you’re like me, you’ve bought into a number of the new ‘flavor or the week’ marketing promotions. The goal for this year is to STOP. Don’t buy another product or service until you actually take advantage of (use) the ones you’ve already purchased.

You might be thinking that you don’t have the time to invest in the products you already bought and 'that new one' being promoted looks simple . . . and it doesn’t cost that much. Again, STOP. This is most likely what you thought about the other marketing products you bought. Make this year a year of accountability. If you bought it or buy it, use it.

Analyze and Take Action

Okay, so you have your marketing direction. Go over the marketing strategies you bought into and determine which are doable for you. This step is essential. If you take on a marketing strategy that you don’t have the skills to succeed at or is too time consuming, you’ll become discouraged and possibly waiver in your online marketing strides.

The best idea is to choose one or two strategies that you feel comfortable with. Maybe it’ll be using social networks more, maybe it’ll be posting regularly to your blog, maybe it’ll be guest blogging. Whatever it is, start working at it today and be consistent.

A key element to this marketing focus is to stay with these specific one or two strategies. Work them until you feel very comfortable with them and you begin to see results. Don’t add any other strategies until the ones you’re currently working on are on autopilot, or close to it.

This is online marketing focus.

The main idea behind it is to keep from grasping at shiny objects and wasting money. The next reason to use this strategy is to be focused. Focusing on one or two online strategies will enable you to stick with it and it gives you a clearer picture of what’s working for you.

Along with your one or two marketing strategies, add reviewing and tweaking your website to the mix. This action step should be done on a regular basis, maybe once a month or every other month. Make sure your website is current, focused, and has the needed elements to make it effective. This will help bring focused and targeted traffic to your site.

Need Help?

If you need help optimizing your author-writer platform, check out Create and Build Your Author Online Platform, my 6-week e-class through WOW! Women on Writing. For details CLICK HERE.

Karen Cioffi



  1. Karen, I like the idea of focusing on one or two strategies at a time. Sometimes we have so many tools at our disposal that it can be overwhelming! Becoming familiar with just one or two at a time has worked well for me, too, although it took a while for me to realize that.

    1. Michael, it really does work. I don't even want to count the number of programs I bought into and never finished them - some I didn't even start. Like you, it took me a while to 'get it.'

      Thanks for stopping by!

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