SEO Marketing Tips to Help Get Links to Your Site

By Karen Cioffi

The most effective way to get links to your site as part of your book marketing strategy is through content and SEO marketing.

Here are the four of the most popular SEO marketing content strategies to use:

1. Write keyword rich and quality blog posts and alert your social networks that there’s fresh content on your site. If it’s valuable content, readers will be motivated to share it with their networks, moving it to viral status.

2. Do guest blogging on quality and ‘relevant to your platform’ sites.

3. Post quality and polished content to article directories that other website and blogsite owners will find of value and can post to their sites for free.

When writing for article directories or even guest blogging, make your ‘author bio’ as compelling a possible. You want to get people to click on your link. Your ‘bio’ is just as important as your article content. The reader needs to know that by clicking on your link, she will be benefited with more valuable information.

As an example, Joe Smith could use the following as his author bio:

Joe Smith is a published author, ghostwriter, and freelance writer. Learn more about writing and marketing at www. joesmith.com

It’s not likely that people will really care about what Joe Smith does – what they want is to know what will be in it for them if they click on his link. It’s all about the WITFM (what’s in it for me).

So, a more effective author bio might be:

To learn more about writing and marketing and to pick the must-have ebook, “How to Write and Market Your Way to Success, go to joesmith.com and sign up for his free newsletter, The Writing World.

Do you see and understand the difference? Make the reader want to click on the link.

4. Create and publish informational videos to sites like YouTube. Video marketing is gaining momentum in being a ‘heavy hitter’ for creating visibility and website traffic.

Another strategy to use to get traffic to your site is ‘link bait.’

With this strategy you submit well written and valuable articles to sites like Digg.com and even article directories, such as Ezine Articles. If the article is very informative or entertaining, or the ‘good’ form of controversial, it will get picked up by the site and put on its home page. Now you’re talking lots of visibility and traffic resulting in lots of links.

Most, if not all, of the strategies discussed have the potential to make your content go viral; this generates more visibility and traffic to your website, increasing your links.

There is obviously much more involved in SEO marketing, but this is part of the basics.

Want to learn more about creating and optimizing your author online platform? Check out WOW! Women on Writing’s 6 week e-class: Create and Build Your Author Online Platform.

Image copyright 2013 Karen Cioffi