by: Stephanie Burkhart
In today's Internet savvy world, there are numerous social networking sites you can use for promotion. They include Twitter, Triberr, Blogspot, Wordpress, Pinterest, and Facebook.
Facebook is a great way to appeal to the Internet audience.
Do you remember the basic thought about your marketing spheres of influence? There's you, the people you know, and the people you don't know. Facebook, in theory, allows you access to the people you don't know. (Though they've made it tougher over the years due to their algorisms)
A Little about Facebook:
Founded in 2004
Headquartered in Menlo Park, California
As of Sept 2012, Facebook has over 1 billion users (however 8.7% are fake)
One must establish a personal profile to use the site. You can add "friends" to your profile and customize your privacy settings.
As an author, artist, or publisher, you can establish a "fan" page. This fan page is a great resource to post updates, new releases, giveaways, new covers, and reviews.
Stimulating Interest and Conversation:
Ultimately, you want to hook readers and keep them coming back. The best way to do this is to ask questions which stimulate conversation. I might suggest topics that appeal to current interests staying away from politics and religion which can be polarizing.
Some example questions include:
What book are you reading now?
What's the latest movie you saw?
Chocolate or Vanilla?
What's your favorite summer fruit?
You could also host daily trivia question. Topics include:
You get the idea.
The point is to keep people coming back and generate interest in your product.
Facebook has many features that require a lot of time so I might suggest using a time limit when at the site so you can focus on other marketing endeavors. 30 minutes might be a good place to start and you can gage the rest from there. Use a timer with an audible tone to help you keep track.
Facebook has other features you can use to include photo albums, tags, a news feed, chat, poke, messages, likes, games, and gifts.
Question for you: What Facebook features appeal to you? What marketing/promo efforts work for you on Facebook? I'd love to hear your ideas.
Author Bio: Stephanie Burkhart is a 911 dispatcher for LAPD. She's a Cub Scout mom, loves chocolate and adores coffee. Her latest book with 4RV Publishing is "First Flag of New Hampshire," a YA mystery.
You can find her at:
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