Sunday, November 2, 2014
Book Marketing - To Niche or Not to Niche
Book marketing and marketing in general is all about focus. Knowing who you’re writing for or who your service or product is for is a key element to success. As an author/writer online platform instructor, I was recently asked about having a marketing niche. The writer wanted to know what a niche was and if it was important.
This question may seem basic and matter of fact to many, but there are just as many who don’t know the answer and need help. So, along with my reply to the writer, I created an article to address the topic.
A marketing niche is simply a specific topic you’re focusing on. One writer may write for children, another may write business content. Then there are also more specific niches: writing children’s picture books or writing specifically on business incentives in the business arena.
And, there are niches within niches. In the writing arena, you can be a children’s author, a romance author, a nonfiction writer, a biographer, a ghostwriter, or copywriter, among a number of other niches. So, to say you’re a writer, while it may be true, it’s not specific enough. It doesn’t give the reader or viewer enough information about you and what you have to offer.
Having a specific niche is important so you can create the element of expertise in it. This doesn’t mean you can’t have more than one niche, but if they are different, you do need to keep them separate and promote each separately.
For an example, I’m a children’s writer of picture books and middle grade books. I’m also a nonfiction health, business, and marketing writer.
If I had one website for all these niches, I wouldn’t be focused. And, when marketing, who would I market to? I wouldn’t want to bring people looking for health information to a children’s book site or vice versa.
You can’t market to everyone; you need to decide exactly who you will focus your marketing efforts on. And, that audience needs to be brought to a site that focuses on that niche.
The adage, ‘jack of all trades, master of none,’ comes into play. You don’t want to be known as someone who knows a little on a lot of things. You want to be known as a master, or expert, in one or two specific fields or niches.
Karen Cioffi is an author and online platform and website optimization instructor. Check out her blog at: http://karencioffiwritingandmarketing.com