Just recently I had a one of my friends share their sell sheet with me on her recent release and I was very impressed. When my story, "The Giving Meadow," came out, I prepared a sell sheet for the book as well. So what's a sell sheet and why is it an important promotional tool?
A sell sheet is a one page flyer that includes all the information on your book in a "compact" format that's quick and easy to read. Think of it like a baptism annoucement - it lets you get the word out about your "baby." It can be easily mailed to bookstores, and handed out at writing conferences, conventions, or public appearances. It's a tool that's very helpful to promote your book and very inexpensive.
As an author, I designed my own sell sheet. Remember you want to keep it simple, yet eye-catching. Use only one or two different font and colors. Another tip: Don't cram too much information onto the page. Only put the important stuff on there.
Some items I included on my sell sheet:
About the Book (a 1 or 2 sentence blurb)
About the Author (use a small bio)
Any Reviews - try to use 1 or 2 sentences that are the "catchiest."
Most Important: Information on how to order the book.
The sell sheet is an annoucement that the book is out and available so don't hestitate to send it out.
Here's an Example of my sell sheet:
The Giving Meadow (This information is next to a picture of the cover)
Publication Date: May 2010
Author: Stephanie Burkhart
Illustrator: Stephen Macquignon
Available from Ingram Book Group or 4RV Publishing
About the book:
The Giving Meadow is about a caterpillar who hatches from his egg in the middle of a meadow. As he travels through the meadow, he meets new friends who learn the value of sharing.
About the Author:
Stephanie Burkhart lives in Castaic CA and works for LAPD as a 911 Dispatcher. "The Giving Meadow" is her first children's book. The story was written for the Blessed Kateri Little Church Easter Play in 2009.
Reviews: "The Giving Meadow", author Stephanie Burkhart presents her readers with a charming fable about kindness and sharing. 5 Stars, Regina Andrews, Author of Destiny's Designs and Spotlight on Love.
The caterpillar's insect and animal friends demonstrate positive character traits of mercy, compassion and caring. The Giving Meadow is perfect for the innocent years of early childhood. Toddlers and preschoolers will love to snuggle up before nap or at bedtime to hear this soothing story read to them. 5 Stars, Beth Beinke, Author of In My Bath, and A Wish and Prayer.
How To Order: 4RV Publishing, Vivian Gilbert Zabel, President, Daniel Hay, Editor in Chief, Phone: 405-225-7298. Website: www.4rvpublishingllc.com
Ingram Book Company: Ingram Books, One Ingram Bl., La Vergne, TN, 37068. To place an order: 1-800-937-8000 or firstname.lastname@example.org or ipage.ingrambook.com
I welcome any comments, feedback, and suggestions. Tell us what's on your sell sheet. Have you used a sell sheet?