4RV Book Given Seal of Approval - Review

      Literary Classics presented Beverly Stowe McClure with the CLC seal of approval and gave a review of her book Star of the Team, as shown below. Congratulations, Beverly.

 

Wednesday, September 16, 2015

Star of the Team by Beverly Stowe McClure earns the Literary Classics Seal of Approval

Last year Kate was one of the best players on her team.  But now the new girl, Emily, has joined the Angels. When Emily stops bragging long enough to play, she proves she's actually pretty good, which really gets under Kate's skin.  Kate wants nothing more than to be the star of the team; and she's willing to work hard to make that dream a reality. But when Kate has an accident on the court, her dreams are put on the back-burner.  As she takes a break from basketball, Kate finds time for some insightful introspection.

Author Beverly Stowe McClure continues to captivate young audiences with her book, Star of the Team, which speaks to girls on many levels.  Her ability to portray the myriad of hopes, fears and frustrations of her young characters is a big part of what makes McClure an exceptional writer.  Fans of McClure's writing will not be disappointed with this book which will appeal to young readers, even those who may not follow basketball.

Star of the Team comes highly recommended for home and school libraries and has earned the Literary Classics Seal of Approval.

LITERARY CLASSICS Book Awards & Reviews International Book Awards • Top Honors Youth Book Awards • Seal of Approval http://www.clcawards.org

Website Ranking - Basic Metrics (Elements)

By Karen Cioffi

According to statistics by Digital Strategy Consulting, on January 21, 2013, there were 634 million active websites. That’s over half a billion. That’s a lot of noise . . . a lot of competition. And, that was a while ago.

I’ve used the analogy before, about being a spec in the sky, and it’s true. You need to find and use marketing strategies, specifically website optimization strategies, to give your site (and your client’s site) a brighter light. You need to create visibility and ranking.

Some of the basic elements (metrics) that are looked at for website ranking are:

• Daily pageviews per visitor
• Daily time on site
• Sites linking in
• Search visits
• Bounce rate

Let’s break these elements down:

Pageviews per visitor refers to a view of a page on your website by a person/visitor. Factors such as reloading a page and moving to different pages count. The more pages the better. So, using WOTM’s statistic above, visitors are clicking on other pages during their visit.

According to Google.com, “If a visitor clicks reload after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.” (1)

An effective way of ‘upping’ the pageviews is to:

•    Use long-tail keywords for title tags and headers
•    Have separate pages for specific topics (an example would be if you have a health site, one page might be on Cancer, one on Diabetes, one on Heart Disease, and so on
•    Have a ‘freebie’ page – it might be helpful information that’s downloadable (a download is considered a ‘hit’)
•    Use deep-linking (have links to more information within your site)

A unique pageview “represents the number of sessions during which that page was viewed one or more times.” (1)

Daily time on site is the amount of time (in minutes and seconds) a visitor stays on a site during one visit. The ‘pageviews’ plays a factor in this. If your content contains links to other pages or posts on your site, then the ‘time on site’ will increase. This is deep linking.

Another strategy to increase the ‘time on site’ is using video or audio. Even short 30-60 second clips keep the visitor in place.

Sites linking in reflects the number of websites that find your website informative and valuable enough to link to.

According to Moz Analytics, “External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link to your site.” (2)

Linking can be done through anchor text, which is the best format for site linking, or through a direct URL link. ‘Sites linking in’ is an important SEO factor.

Search visits are those visits to your site that are a result of online searches, usually for a particular keyword. But, along with search visits goes bounces, time on site, and page views. Simply getting a search visitor doesn’t do much if he’s gone in less than 5 seconds (considered a bounce).

The bounce rate is the percentage of visitors who leave within a few seconds after visiting just one page (the page they originally land on). High bounce rates are usually an indication that your keywords aren’t really relevant to your content. Or, your site may be difficult to navigate or read, or confusing. You want a low bounce rate.

A key factor to keeping your bounce rates low is to deliver on what you promise. Meet your visitors’ expectations. This means having quality content and relevant keywords. You also need to have a visitor-friendly website design. This means it needs to load quickly, be easy to navigate and easy to read, has an ‘easy to find’ call-to-action, and is clean (uncluttered).

References

(1)https://support.google.com/analytics/answer/1257084?hl=en#pageviews_vs_unique_views
(2) http://moz.com/learn/seo/external-link

Originally published at:
http://www.karencioffiwritingandmarketing.com/2014/03/website-ranking-basic-metrics-elements.html

Karen Cioffi is an award-winning author, ghostwriter, and online marketing instructor. To keep up with must-know, easy to do writing and marketing strategies, get free access to The Writing World.

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From the Publisher's Point of View

     Publishers, small and large, find making a profit almost a losing proposition, but we keep trying because we like books, no, we love books -- most of us love GOOD books. However, that doesn't mean we don't like to see book sell. Many times authors have no idea what publishers face to keep their doors open; they don't know or understand the publishing side of their business (yes, being an author is a business).

     Publisher Amanda Thrasher posted a message on Facebook she said I could share: "Sitting on this side of the fence, a publisher as well as an author, I now have an appreciation and understanding of the decisions publishers make regarding the things that they typically do. Content is critical, quality mandatory, and author platform crucial. Little or no ROI (return on investment) due to slim profit margins, practically impossible unless you have a proven author. Now, try telling that to a green author. In our environment, a small independent press, teamwork is imperative. It is the only way to stick to our goal. Most new authors, if you ask them, have no idea what real distribution is. Our business model changes according to the industry that we are in, but the plan never does."

     4RV Publishing has gotten a return on its investment on only two titles released since 2007, and that was barely a bit of investment return, a few dollars. Yet, we have authors who never try to sell or promote their books. We have a few that believe that we somehow cheat them because so few copies sell. IF each author paid for the services he or she receives, the price would be between $4,000 - 5,000 per title. Our staff gives much time and effort to release the best books possible, and that work takes time, can't be done in a short period. Major publishing houses take up to seven years to release a book after a contract is signed, and they have more staff and options than small presses do. However, new authors, and some not so new, don't understand why their books aren't released within a shorter time than the "big" guys take.

     Let's look at the process from submission to release. The author submits a manuscript. The editor-in-chief has an acquisition editor evaluate the submission. Based on that evaluation, a request for the full manuscript is sent, the submission is rejected, a revision is requested, or a contract is offered. IF a contract is offered, accepted, and signed, then when an editor is available, the editing process begins. Editing may take months or longer. A cover has to be designed and art work created for non-illustrated books. Illustrated books wait until an artist is available. After all editing and art work is finished, the manuscript has to be formatted into the right size, fonts, and arrangement -- which also takes time. The designer/formatter sends PDF proofs to the author and all editors (also to the artist if an illustrated book). Corrections are made, often resulting in three or more proofs sent until the author approves of a final proof. The designer/formatter then prepares files to be uploaded at the printers. Finally, the book can be ordered.

     We pay Ingram to distribute our books. Each year we pay a fee for each title to be available for bookstores, online businesses, schools, and libraries to order copies of our books from Ingram and for Ingram to ship those books. Ingram takes 50% off the top of the retail price for their services (besides what we pay each year) and to give a discount to those ordering. From what is left, printing and other fees are deducted before any money is sent to the company. The author (and illustrators) receives more profit by buying copies from the publisher at discount prices and selling the books direct. More royalty is made when customers order books from the 4RV website bookstore.

     Amazon orders from Ingram, and 4RV has no control over what Amazon does or doesn't do. Also, what Amazon receives per book is not the amount to base royalty. Remember, Ingram takes 50% off the top of retail prices. We never see the full retail price.

     So, why do we keep working, struggling, and releasing books? Because we love books, and want good books available for people to read.

New Hardback Versions pubished by 4RV

     4RV Publishing now offers authors of new releases to chose whether they want the first version of their book to be hardback or paperback, a new option. Many books were released before we had this choice and are in paperback. Authors could and can have the other version as a new release by paying for the few expenses involved in a new ISBN and reformatting required. Ingram offered us a good deal for the month of August, and several authors took advantaged of the promotion: 1/2 price for releasing a hardback or submitting a corrected interior for a current manuscript. 4RV passed the opportunity to all authors.

     Several chose to have their book reissued as hardback versions. The first finished and released is Myth Rider, a 4RV Young Adult imprint, by Cynthia Kennedy Henzel. As a 2015 release, this book is eligible for several awards and competitions, some of which require entries be in hardback. Also, Viji Chary's Porcupine's Seeds, illustrated by Bridget McKenna, has now been re-released in hardback format under the 4RV Children's Corner imprint.

  










      Another new hardback from 4RV Children's Corner is My Name is Jake by Angela Graham Steele, illustrated by Jessica McClure.  Finally from the children's corner is Rey Antonio and Rey Feo, by Kena Soso and also illustrated by Jessica McClure.

                     
    









     The final hardback version is the 4RV New Adult novel Hello, Wigwam by L. John Lawrence. 

     When 4RV receives promotions from Ingram, we  post them on the 4RV Bulletin Board so that authors and/or illustrators can benefit.

Landing Pages for Better Conversion

By Karen Cioffi

Landing pages are an effective part of book marketing. In fact, they’re a part of all online marketing strategies. These pages are designed to lead the visitor to take a certain course of action, a call-to-action (CTA).

Landing pages are designed for specific purposes, such as a selling page for your books, a product, a service, or for an email opt-in. But, no matter what the purpose is, it must be focused.

The page itself can be a separate website or a page on an existing website. But, since you want it completely focused, without distractions, a separate website usually works better.

It’s this landing page focus that allows for better conversion.

An effective landing page is designed and focused on a target market. This means if your site pertains to a specific cancer or illness, your content, opt-in, and any products you’re selling should focus on people dealing with this particular health issue. That’s your target market. And, your keywords should also reflect the page’s purpose.

If your site is about baseball, the same holds true. The landing page design, content, and any products or services being offered must pertain to baseball.

The landing page is kind of like a path on which there’s no way to stray off or be distracted. It’s intended for visitors to read exactly what you want them to, guiding them to say YES to your offer. There are no other pages for them to click on and hopefully no sidebar to be distracted by.

While inbound marketing strategies will get the visitor to your landing page, it’s the copy or content that will motivate him to follow the path and be responsive to saying YES.

Your content needs to be conversational, effective, and provide the WIIFM (what’s in it for me). People are overwhelmed with the amount of information being bombarded at them and with all the offers for books, ebook, and products. You need to write copy that (1) quickly lets the reader know what you’re offering, (2) lets the reader know exactly what the benefits are, and (3) lets the reader know what you want her to do.

Landing pages are no place for guessing games. They need to be fine-tuned, to the point, and simple. The more hectic you make the page, the more anxiety it will cause the reader. Anxiety isn’t good for conversion. Simple always works best.

You should also create separate landing pages for different offers or purposes. In other words, you don’t want to explain why a visitor should opt into your mailing list on your book selling landing page. And, you shouldn’t sell books on your subscriber opt-in page. Focus is a key element to motivating or leading a visitor to go through the necessary steps to saying YES to whatever it is you’re offering.

Bringing traffic to landing pages is done through inbound marketing strategies, such as blogging, email campaigns, special offers, guesting posting, and press releases. Other inbound marketing techniques include pay-per-click, ad banners, social networks, and affiliates.

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Karen Cioffi is a content writing and inbound marketing instructor. To check out how she can help you take your marketing to the next level, visit:
Get Traffic to Your Website with Inbound Marketing
Become an SEO Writer in Just 4 Weeks



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Help! I can't Edit to Save My Life!

By: Stephanie Burkhart

How many times have you heard that? How many times have you said it yourself? I know I’ve said it. I realize it’s important to edit my first draft, but I had no idea how to go about it. I’d try to do it all at once. That can be overwhelming. Then I discovered layers. It’s a much more rewarding technique.

 When you try to edit all at once, you’re bound to miss something. The work can be time consuming and mentally draining. By using the layered technique, the work has a tendency to go quicker since you’re focusing your attention on only one aspect of editing.

 Layer #1: Narration

This involves the voice of the narrator and the point of view in which the story is told. It’s important because this is how the reader is going to experience the story. You need to ensure the tense is consistent and the voice is authentic.

Layer #2 Characterization

Characters tell the story so it’s important to ensure you’ve done the following: What does the character want, how does the character change in pursuit of what he wants, and what happens if he fails? If you don’t understand your character, try writing a short story outside of the story you’re writing so you can get to know the character better. You can always put yourself in the character’s head and “method” write, which is similar to method acting. Don’t neglect your supporting cast. It’s important to have them resonate with readers, but don’t let them take over the story.

Layer #3 The Plot

Understanding what motivates a character drives the plot. I tend to think of a plot like a play. In act one, you meet the characters and come to understand the conflict. Act two involves rising action along with the climax. The main character must make an important decision. In act three, you have falling action and the main character has to deal with the repercussions of his choice. What works best is simplicity. Don’t throw too much stuff at your character, and have an outline that allows for flexibility. Characters are dynamic and changing. A rigid outline might not allow the character to grow in the way the story requires.

Layer #4  Scenes

Examine your scenes and see if they need tweaking. Consider items like your description, dialogue, world building, and theme. With description, touch on the five senses and use just enough to place the reader in the scene. Their imagination will do the rest. Keep dialogue to a minimum. Remember that how we talk doesn’t translate well on the page, so saying less and being concise is best.

Layer #5 – Proofing

In this read through, you’re looking for spelling errors to include grammar and punctuation mistakes.

Question: How many of you use a layered approach to your editing? Does it work for you? is there a layer you add?

Reference for this blog: Writer’s Digest, Sep 2015, “The Great Revision Pyramid,” by Gabrela Pereira, pages 28-32.

 Stephanie Burkhart’s Bio: Stephanie Burkhart is a 911 dispatcher for LAPD. She grew up in New Hampshire but now lives in California. Her books with 4RV Publishing include: The Giving Meadow, First Flag of New Hampshire, and Brady’s Lost Blanket. She likes chocolate, adores coffee, and enjoys walking. She’s also a den leader for her son’s cub scout den.

Content Marketing - Shareability, Sharing, and Paying-it-Forward in the Writing and Marketing Arena

By Karen Cioffi

Blogging is part of the content marketing strategy. To blog effectively you need to write for the reader and you need to share that content in order to create visibility and authority.

But, there’s more to it.

An effective marketing strategy, along with sharing your own content, is to share the content of others. In fact, it’s so effective that Google uses the sharing you do via social networks (Twitter, Linkedin, Facebook, etc.) in its ranking system.

In other words, your content’s shareability influences your search engine ranking and increases traffic to your website. This exposure helps increase your business and sales.

An example of this is: I’ve gotten emails and even phone calls from clients who found me via an online search. This means one or more of my links are being made available on the search results page for a query.

So, it’s easy to see that creating shareable content is well worth the effort.

Along with creating engaging content that readers want to share, as mentioned above, it’s also important to share the content of others. Just be sure the content you share is relevant to your niche. For instance, if you are in the children’s writing niche, you wouldn’t want to share content that might be consider questionable or unrelated to your niche.

Blogging and sharing the content of others has a number of benefits, including:

1. Visibility - You help another writer/blogger/marketer get her content out there. You help make it go viral and broaden her visibility. This will make her happy and she will take note of you, especially if you do this on a regular basis. This in turn, will motivate her to do the same for you. This is a win-win situation.

2. Being a resource - You become a valued source in your community/tribe/online neighborhood. When you share helpful information with your audience, whether it’s your content or that of others, they appreciate it. This helps establish you as trustworthy and an authority. It’s another win-win situation.

3. Creating connections - Sharing the content of others creates a connection and broadens your own visibility/exposure. And, you never know where that connection will lead to – it may develop into a profitable business opportunity.

4. Ranking - You gain search engine visibility. There is a definite correlation between Tweets, Likes, Shares, Connections and so on, and Google’s search results. This means Google tracks those shares, which means you’re playing in Google’s playground. This activity is noticed by Google.

As the founder and manager of an online marketing group, I always encourage members and visitors to click on the blog’s available social links (Twitter, G+, FB, LinkedIn, Pinterest, StumbleUpon, and so on) and leave comments.

It’s those comments and shares that gives blogposts their marketing juice.

Paying-it-forward is another aspect of being in the writing and marketing arena.

Paying it forward is like a smile. You never know how or ‘how much’ it will help someone in that particular moment.

It doesn’t matter whether you’re an author, freelance writer or marketer, paying-it-forward is simply the right thing to do.

According to Wikipedia, pay-it-forward “is a term describing the beneficiary of a good deed repaying it to others instead of to the original benefactor.”

So, how do you and I pay-it-forward to other authors, writers, and marketers?
 
Here are 15 strategies that you can try out:

•    Share the content of others on social media networks
•    Say YES if you’re asked to help in a launch or promotion
•    Be a host for an author’s blog tour
•    Offer free helpful – this may be in the form of a podcast, video, webinar, article, ebook, etc.
•    Provide a recommendation if you’re familiar with another’s work or product
•    Accept invitations to connect – just check out the person/business first
•    Reach out and connect to others
•    Like the Facebook page of someone you know
•    Like comments and ‘shared posts’ of others
•    If you read a book and like it, write and share a review
•    Share your knowledge by answering questions and offering advice, if it’s requested
•    Offer encouragement
•    Offer motivation
•    Be patient
•    Be kind

Aside from being good for you as a writer and marketer, giving back is good for the universe.

I’m sure there are many other ways to pay-it-forward in your niche, please share your ideas with us!

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References:

http://www.copyblogger.com/content-marketing/
http://www.socialsteamr.com/benefits-of-the-sharing-economy/
http://www.business2community.com/google-plus/google-plus-seo-business-benefits-0608800
http://en.wikipedia.org/wiki/Pay_it_forward

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Karen Cioffi is a content writing and inbound marketing instructor. To check out how she can help you take your marketing to the next level, visit:
Get Traffic to Your Website with Inbound Marketing
Become an SEO Writer in Just 4 Weeks

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