Take Your Time and Do it Right

As head coach of UCLA's basketball team, John Wooden won ten NCAA national championships in a twelve-year period. Well known for the short inspirational messages he used to encourage his players, some consider the above quote to be one of his finest pieces of advice.

How can we apply Wooden's advice to our writing?

Focused on completing a project and submitting it to a publisher, writers can forget the importance of taking the time to do it right — yours truly stands guilty as charged. Expect cruddy first drafts. We frequently hear, just get it out. While that is true, don't rush editing.

Not all writers are fans of editing. You're forced to kill your darlings, tighten your prose, remove passive voice, switch out weak adverbs for strong verbs, and a litany of other instructions that threaten to make your head ache. Self-editing is a learned art form. I'm still in class. It's way more rewarding to edit someone else's manuscript.

Speaking of working with editors, this might shock you: if your editor asks you to go over a chapter for the third time, it's because she believes so much in your story she wants it to be even better than you think it can be. The word choice, the sentence structure, and the way a chapter ends can be the difference between a reader turning the page and putting a book down unfinished. An editor is part of a team dedicated to preparing your manuscript for publication.

So, what can an author do to help?

Don't rush self-editing

My technique is:

• Take the cruddy first draft and pretend it doesn't exist for a month.
• First round of edits: read it aloud to pick up inconsistencies and typos.
• Second round of edits: improve word choice, correct grammar, and reduce repetition.
• Third round of edits: focus on punctuation to make sure it's right.
• Ignore the final draft for a day or two and then read it aloud again to make sure you didn't miss any glaring errors.

Write a great query letter

The dreaded query letter. Can you imagine my eyes rolling into my head? Writer's Digest has a great list of dos and don'ts for this. You can find it here. Two hundred fifty to three hundred fifty words doesn't leave a lot of room for error. Practice makes perfect.

Once your manuscript is accepted, be open-minded

Publishers understand this is your baby. When a publisher accepts your manuscript, they see its potential. Be open to your editor's suggestions. Step back and be objective. Embrace the process, even when it seems to take a long time. That time will be well worth it!

Cheryl C. Malandrinos is a freelance writer and editor. She is the author of four children’s books including, A Christmas Kindness, released by 4RV Publishing. A blogger and book reviewer, she lives in Massachusetts with her husband and two daughters. She also has a son who is married. Visit Cheryl online at http://ccmalandrinos.com and her children’s book blog at https://childrensandteensbookconnection.wordpress.com

Develop a Self-editing Process That Works for You

There is a lot to be said about self-editing: find the best word, reduce repetition, be sure to show instead of tell, read your manuscript aloud so you can "hear" mistakes, etc. In the years I've been editing, for myself and others, I've also found it's good to find a process that works and stick to it.

Just like we don't all write the same, we don't all edit the same. I'm going to share my process in the hope that it sparks ideas on how to develop your own self-editing process.

Put it Down for a Few Weeks

It's important to step away from a manuscript prior to the editing process. You're too close to it otherwise. It's easy to gloss over errors and inconsistencies you would catch if you were reviewing your work with fresh eyes. My preferred time frame is a month. If it's possible, I put it aside for four weeks and work on something else so the manuscript feels new when I pick it up again.

Read it Aloud

My process is comprised of three separate and intentional reads of the manuscript. The first is where I read it aloud so I can hear how it sounds and pick out inconsistencies and obvious typos. When I find an inconsistency--the character's eyes are suddenly green when they have been blue for five chapters or a disconnect in the timeline--I stop instantly and search for the character's name or some keywords that connect in my brain to tell me there is a continuity issue. I also immediately correct any typographical errors.

Word Choice, Grammar, and Repetition

The next time I read the manuscript I am focused entirely on the words. Is this the best word choice? Can this adverb be replaced with a more powerful verb? Has the word "was" or "walked" or "said" been used too many times? Is this sentence grammatically correct? Is a fragment okay here? Is this showing or telling? What is being said? Is there a better way to say it? Now is also the time to trim back the excess description and unnecessary backstory.

Punctuation

Because punctuation is so important, one round of edits should be dedicated solely to making sure it's right. Is this the right punctuation for this sentence? Is another punctuation mark better? How would changing the punctuation affect the way the reader interprets what is happening? What conclusions will the reader draw about the character based upon how the dialogue is punctuated?

Then STOP.

Forget the manuscript exists for a day. Then make one final read through--I prefer to read it aloud--and fine tune it. You're guaranteed to find at least one thing you missed.

Here are some resources on self-editing that will also help:

New York Times bestselling author Jerry Jenkins supplies writers with a 21-part checklist on how to edit a book, which you can download from his website.

I'll end today with a quote by Newbery Honor winner Shannon Hale:

“I'm writing a first draft and reminding myself that I'm simply shoveling sand into a box so that later I can build castles.”

Cheryl C. Malandrinos is a freelance writer and editor. She is the author of Little Shepherd, A Christmas Kindness, Macaroni and Cheese for Thanksgiving and the recently released, Amos Faces His Bully. A blogger and book reviewer, she lives in Massachusetts with her husband and two daughters. She also has a son who is married. Visit Cheryl online at http://ccmalandrinos.com and her children’s book blog at https://childrensandteensbookconnection.wordpress.com

3 Blogging Uh-Ohs to Avoid if You Want to Blog for Results

By Karen Cioffi

Article marketing is an excellent tool for a number of reasons, but many writers seem to be missing the ‘optimized’ mark.

For those who aren’t sure what article marketing is, it’s using posts, articles, and other content to attract visitors. This includes the posts on your own website.

Here are three mistakes you should avoid to boost your efforts.

1. You don’t take the time to self-edit your content before publishing.

Article marketing encompasses a number of venues. There’s blogging on your own blog, there’s guest blogging, and there’s publishing with article directories and other venues.

Whichever venue you use, self-editing your posts and articles is absolutely needed.

The reason self-editing is a must is because you must be blogging and article marketing with a purpose in mind. That purpose is usually one of all of the following:

• Create visibility
• Lead visitors back to your website
• Increase your authority in your niche
• Increase your mailing list
• Sell your product or service

With these purposes in mind, it’s important for your content to be polished. You want to look the part of a skilled writer. This is why self-editing is an absolute must.

So, before you send off that article, or before you publish it yourself, take the few minutes it takes to READ it first. One trick is to close the article after writing it and go back to it in a day or two. You’ll be amazed at how much easier it is to spot errors when you do this.

2. You don’t include a bio or tag at the end of ‘every’ article.

You write a slam-dunk article, that offers lots of information. You impress the reader. But, you don’t have an effective tag. In fact some blog posts don’t even include the author’s name.

Whether it’s your own blog post, an article for an article directory, or it’s a guest post, you need to include a brief bio.

So, be sure to include your name at the end of every post on your own site. And, it’s advisable to include a call-to-action. You might suggest the reader sign up for your newsletter or you can lead them to an offer.

In regard to article directories, they provide a ‘resource’ or ‘bio’ box that appears at the end of your article. Take advantage of this tool and make your words effective. Be sure to lead the reader back to your website or to your call-to-action.

The same holds true for guest blogging, you want the tag to be short and effective.

3. You don’t include hyperlinks in your posts.

It seems most blogs don’t use hyperlinks. While this is a practice you can’t use on most article directories, you can certainly use it in your own posts and guest posts. Search engines love hyperlinks.

To hyper link, you simply highlight a keyword and link it to another relevant article or site. The idea is to give the reader more bang-for-the-buck. You give your reader a broader reading experience.

There you have it, three article marketing mistakes and three solutions. Start blogging smart today!

Karen Cioffi is an award-winning author and online marketing instructor. Check out her new Blogging Smart Video Workshop through Working Writers Club.

This hour long workshop will show you how to get more website visitor, more authority, and more sales. And, there are 3 bonus lessons . . . and, it's only $20. You can't go wrong.