Showing posts with label holiday season tips for writers. Show all posts
Showing posts with label holiday season tips for writers. Show all posts

Tuesday, August 8, 2023

Marketing Plan for Holiday Season Book Selling

 


Vivian's post about attending book fairs, festivals, and craft shows reminded me that fall is coming, and before we know it, the holidays will be here. It is estimated that one in four books is sold during the holiday season. 

Have you started your holiday season marketing plan? If not, here are some ideas to get you started. 

  • Make sure all your book descriptions are current 
  • Update your author bio
  • Verify links to purchase your books are operational (broken links disappoint potential readers)
  • Schedule your social media posts in weekly or monthly blocks
  • Plan emails to your readers with giveaways for their loyal readership
  • Check your local paper for selling opportunities like craft fairs 
  • Prepare a budget for paid advertising
  • Order your book supply for events early so that you have them in time 
  • Create or order promotional materials for events ahead of time
Making sure you have a plan and ordering books and supplies early will help you have a successful holiday book selling season.  


Cheryl C. Malandrinos is a freelance writer and editor. She is the author of four children’s books including, A Christmas Kindness, released by 4RV Publishing. A blogger and book reviewer, she lives in Massachusetts with her husband and three adult children. Visit Cheryl's website at https://ccmalandrinos.com or her children’s book blog at https://childrensandteensbookconnection.wordpress.com

Wednesday, November 11, 2020

Tackling a Large Project During the Holiday Season

   

The last quarter of the year seems to fly by. Besides writing projects, holiday planning and family activities fill the calendar. Despite how the pandemic has changed our plans, a mountain of tasks remains. What happens if a large writing or editing project comes your way?

In October, an author asked me to edit a 117,000 word manuscript. Since then, two more authors have inquired about my services. I’ve also looked at a couple more projects. Now, how to figure out what I can add to my already jam-packed schedule.

If you’re facing the same dilemma, the first thing to do is take out a piece of paper or fire up your computer—I go the paperless route because it’s one less thing to lose—and make three columns:  family/home, work, volunteering. Under each heading, list all you have to do for the next two months, noting deadlines where necessary. Then the actual work begins. 

Review each item on your to-do list to see if it’s something you must work on, can delegate, or change the deadline on. You must also discipline yourself by eliminating distractions and interruptions and consider if you have the time to dedicate to volunteering. 

Let’s talk more about these and see how to create that realistic schedule you’re looking for. 

Delegate What You Can 

The easiest way to remove things from your to-do list is to delegate what you can. Gasp! You mean I am expected to allow someone else to handle things I only trust myself to do?  

I know how tough it is to give up control of things, because I struggle with it every day. Unless you want the entire holiday season to pass you by without enjoying a minute, you need to ask for help. You can delegate household chores, errands, and meal preparation to other members of your household. Even small children can help keep the living areas of your home clean by picking up their messes before bedtime. Family might gripe when you ask, but they will enjoy a less stressed you and appreciate more time together during the holidays. 

Are These Firm Deadlines? 

If a large project comes your way that you want to add to your already jam-packed schedule, it might mean you have to consider changing deadlines on smaller projects. You should not do this without giving it a great deal of thought. Some things to consider are: 

  • What is the impact to the relationship with this client if I ask for an extension?
  • Have I asked this client for an extension in the past?
  • What is the impact to my business if I can’t meet this deadline?
  • What is the impact to my business if I take on this larger project? 

Once you’ve damaged a relationship, it takes a tremendous amount of work to repair it, if the client even allows you that opportunity. On the flip side, if the new project will have a positive impact on your career, it is worth finding ways to make it happen. 

Going with less than five hours of sleep for a month is not the right way! 

Talk to your clients, keeping them informed of your progress. If it becomes necessary to move a deadline, let them know in plenty of time and be ready to offer them a new “firm” deadline for the completion of the project. 

Planning Ahead 

Planning ahead is vital to creating that realistic writing schedule you’re looking for. Here are some tips:

  • Spend a few hours preparing menus for each week of November and December, including your holiday menus.
  • If your holidays include baking, prepare cookie dough ahead of time and freeze it.
  • Shop in bulk so you can cut back on the number of errands to pick up food, household items, and office supplies.
  • Shop online. I complete over 90% of my holiday shopping online, and I take advantage of gift wrapping services when they are available.
  • Consider pre-printed holiday cards. Remember, your time is also worth something.
  • Ask a family member to bring a side dish to your holiday meal. 

Many of these suggestions will work year round. 

Distractions, Interruptions, and Time Wasters, Oh my! 

Distractions, interruptions, and time wasters can threaten any project, no matter the size. It is especially important when approaching a large project during the holiday season to eliminate all things that steal time away from your writing/editing. 

Setting aside a time during the day to return phone messages and emails will keep you focused on work. It is important, especially when you’re juggling multiple projects and family or volunteer activities, that you discipline yourself not to check email or surf the Internet instead of writing. Don’t fool yourself by saying it will only take a few seconds. It rarely takes a few seconds.  As you train yourself, you can also train your family to respect your writing time and not interrupt your work schedule. 

With many students learning partially or fully remote, you may have less time available in your schedule. Take time at the end of each day to plan the next day’s schedule and write out your to-do list. While you can’t plan for every interruption, put in frequent breaks so you can help with online learning. Post your schedule where family can see it. That way they will know when you’re available to help. In addition, have items readily available to entertain children once their school day ends: books, crafts, and maybe an hour’s worth of television or video games will help.  

Do I Have Time for Volunteering? 

We all like to give back to our community. It sets an excellent example for our children and makes us feel good about ourselves. The problem is we may find it hard to say no even when we don’t have the time. 

Look at your list and see how many items are under the volunteering column, then ask yourself if involvement in all those activities is realistic this time of year. That two-letter word, “no” can be difficult to say, but you’re not saying no forever, just for now.  

Rest Up 

One thing that will reduce stress around the holidays is getting the right amount of sleep. Burning the candles at both ends helps no one, and won’t make you more productive. Get the required amount of sleep each night so you’ll have a well-rested mind to tackle your projects and anything unexpected that comes your way.

You can have a realistic schedule around the holidays that will allow you to consider taking on new projects. Use these tips to help create the balance that works best for you.



Cheryl C. Malandrinos is a freelance writer and editor. She is the author of four children’s books including, A Christmas Kindness, released by 4RV Publishing. A blogger and book reviewer, she lives in Massachusetts with her husband and two daughters. She also has a son who is married. Visit Cheryl online at http://ccmalandrinos.com and her children’s book blog at https://childrensandteensbookconnection.wordpress.com



Tuesday, November 12, 2019

Tips to Bust through Holiday Stress and Keep Writing



Look around you. The holiday season is already in full swing. There are gifts to buy, a house to decorate, guests to entertain, and a family to make memories with. Oh, and you still have to find time to dedicate to your writing career. Impossible? Not if you plan it right. Here are tips from time management experts.

Plan Ahead

Dr. Donald Wetmore, President of the Productivity Institute, says we know the holidays add more to our plate than just the regular routines. Plan ahead and schedule tasks and events with greater care. Then things get accomplished sooner, rather than later, and at a pace you can handle.

Delegate

With the holidays, it’s easy to try and do too much yourself. Wetmore suggests you decide which is more important to you, “do it” or “it gets done.” Even without a writing career to nurture, there isn’t enough time do everything. Admit you need help and seek out a few of Santa’s elves — also known as your spouse and/or children — to help with the cleaning, shopping, and decorating.

Get Enough Sleep

It’s tempting to wake up before the kids each morning and then put in a few hours after they’ve gone to bed each night, but when you burn the candles at both ends you are less productive and become more irritable. It's important to get the sleep you need. Just think of how much more creative you’ll be with a full night’s rest.

Keep it Simple

This isn’t the last holiday season you and your family will experience, so don’t feel like you have to do it all. Here are a few tips that Susie Michelle Cortright, Founder and Publisher of Momscape, and freelance writer Marlene Biondo had to offer their readers:

  • Narrow down your Christmas card list
  • Take advantage of free gift wrapping services
  • Choose one gift theme for everyone on your list
  • Limit parties or consider having a pre-holiday or post-holiday get together

What is one of my favorite tips? Make suppertime less complicated around the holidays by preparing casseroles or slow cooker meals. Leftovers help to make the next day's lunch easier, too. Less time in the kitchen can also mean more writing time.

The holidays should be a joyful and fun-filled time spent with family and friends. With careful planning, you can experience all the peace of the season and keep writing, too.



Cheryl C. Malandrinos is a freelance writer and editor. She is the author of four children’s books including, A Christmas Kindness, released by 4RV Publishing. A blogger and book reviewer, she lives in Massachusetts with her husband and two daughters. She also has a son who is married. Visit Cheryl online at http://ccmalandrinos.com and her children’s book blog at https://childrensandteensbookconnection.wordpress.com