Book Marketing and Beyond Book Sales: Marketing and Diversification

By Karen Cioffi

I love the internet . . . you can find almost anything and learn just about anything by doing a search. In a webinar provided by Steve Harrison of Quantum Leap, the guest speaker was Jack Canfield. For those of you who haven’t yet hear of him (this would be amazing if you are in the writing field), Canfield is the co-creator of Chicken Soup for the Soul.

Canfield and Mark Victor Hansen had a dream. They would have a New York Times best selling book. But, the road to success wasn’t easy . . . they received 144 rejections from publishers. This did not stop them—they moved forward with visualization and positive projection techniques. Chicken Soup for the Soul came out in 1993. Since they didn’t have enough money for a publicist so they did their own marketing. By 1995, they won the Abby Award and the Southern California Publicist Award.

This was the second teleseminar I was able to attend that featured Canfield. The information offered was geared toward the strategies needed to make money publishing books through marketing and diversification. This concept is very similar to a video clip I watched of Robert Kiyosaki, author of Rich Dad Poor Dad, which was also presented by Steve Harrison.

So, what exactly are the concepts of book marketing and diversification?

Book Marketing and Diversification Tips to Make Money

1. Build a platform

Start your platform when you are thinking of writing a book—don’t wait until you are published. Creating connections, contacts, and readers, and buzz, takes time.

2. Realize you will most probably not get rich writing books.

Yes, that’s right. You will not automatically become wealthy from book publication. But, while you won’t get rich, it will open doors that will not otherwise be open. This is the opportunity for diversification—don’t just look straight ahead—use your peripheral vision.

3. Learn how to market and sell YOU and your books.

Never stop learning about writing and book marketing. Read about the subjects; attend conferences and teleseminars; join writing and marketing groups; and follow blogs that provide valuable and up-to-date information. But, remember, you don’t want to just sell your books, you want to sell what you have to offer along with your books.

4. Research areas you can diversify in.

If you are published there are a number of doors that will magically open. You can create e-books; you can present teleseminars, webinars, or workshops; you can offer classes or coaching; you can even write a book about your experiences and successes.

Tip: Before you start charging for your expertise, offer some free services. This will help establish you as an expert in your field.

5. Never stop selling.
Find new avenues to sell your books and services. Utilize some of the suggestions in #4 above.

6. Build your subscriber list.

According to expert marketer Jim Edwards, if you don't have a list that's continually growing, you're sunk.

You'll need to develop a trusting relationship with your readers by providing quality information on a regular basis, along with quality products.

7. Believe you can do it.

This is probably the most important tip for success. Canfield is a firm believer in the power of tweaking your subconscious and projection. I am too!

8. Pay it forward.

As the Bible tells us, “There is more happiness in giving than there is in receiving.” New World Translation, Acts 20:35.

Aside from being good for you as a writer and marketer, giving back is good for the universe.

Karen Cioffi is an author, ghostwriter, and content marketing instructor.
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How to Host a Book Launch Party

How to Host a Book Launch Party

 by Suzanne Cordatos

www.suzannecordatos.blogspot.com

I had the recent pleasure of attending the book launch party of my writing friend—and fellow 4RV author—Kristine Carlson Asselin. In a suburb of Boston, Kris launched her first picture book, Worst Case of Pasketti-it is. It was a great time and a huge success. You can pull off a great book launch, too!

Where?

An easy jog off a major highway, Kris held her party in the welcoming community room of a local library. 80 people attended, including curious walk-in library patrons!

Who to Invite?

Invite people most likely to tell others about your book: family, friends, librarians, teachers, reporters. Invite a photo buff to send pics to author’s website, blog, Facebook fan page, local papers. Kids added zing to Kris’ author Q & A time.

Make it a Party!

Kris used an online invitation service called “evite” to get the word out. Balloons and a large poster of the book cover welcomed guests outside the front door. Inside, more balloons and entertaining activities were quick attention-grabbers.

Stations

"Be sure to include family and friends in the planning of your party,” advises Kris. “They are excited for you and will often push you to be more "out there" than you would on your own. I'm sometimes embarrassed to "sell" myself, but my family and good friends aren't shy about it at all!"

Kris put family members to work at various stations:

Welcome table

Greet people personally. A welcome poster and sign-in list near the door helps add walk-ins to your mailing list. Have a stack of business cards, bookmarks or postcards printed with book cover design and easy order information.

Activities for kids

Kris’ main character loves pasta, so she had a fun guessing contest: How many pieces of macaroni in the jar? Offer a prize because hey, who doesn’t like a goody bag? Have crayons handy and coloring pages made of your characters. Relate a craft to your book. Kris had colorful yarn and pasta shapes for necklaces.

Food

Kris had a beautiful cake courtesy of her parents for the launch. At regular book events, you might want to offer simple candy, store-bought cookies or pretzels.

Book Buying

Assign a family member or friend to manage ongoing sales for you throughout the event. Make it easy for people to order books after the event by tucking a business card or bookmark with information in every copy sold. Extra cards on the table help guests purchase books later if they are not prepared at your event with cash.

Entertainment: YOU

This part can be intimidating, but authors who want to sell books have to put themselves out there. An ongoing slideshow of art from her book kept guests entertained until the presentation. Kris read the story along with a slide presentation of her adorable book. To prepare Kris says, “Be sure to practice reading your excerpt aloud a few times. Add inflection and pauses to make the read interesting. And be sure to project so that everyone in the room can hear you." Include time for Q&A for guests to ask about the story’s origins, getting published, etc.

 

Kris Asselin and Jessica Cordatos

Book Signing table

Kris invited everyone to stay for cake and crafts. And, of course, she signed books with a beaming smile for as long as people wanted her to!  More information about author Kris Carlson Asselin:

Director, SCBWI New England Regional Conference
May 2-4, 2014 in Springfield, Massachusetts
Web: nescbwi.org ~ Twitter: @nescbwi ~ Email: nescbwi14@gmail.com
Find me on Twitter @KristineAsselin
Find me on Facebook: www.facebook.com/kristinecarlsonasselin

Visit my website: www.kristineasselin.com

Writing Books for Children: From Contract to Sales to a Writing Career

You’ve chosen to write books for children, and you’ve done it by the book: you did your homework and learned the craft of writing; you created a polished manuscript; and you submitted it to publishers.

And, knowing it’s not necessarily the best writer who gets published, but the one who perseveres, you were steadfast and didn’t let initial rejections deter you.

Now, it’s finally happened - all your hard work paid off. A publisher accepted your book, and you’re on your way. 

But, this is far from the end of your writing journey . . . this is just the beginning.

After your book is accepted for publication, there are three steps you will go through . . . if you intend to make writing books for children a career:

1. Writing Books for Children: The Book Contract 

You may want to sign that publishing contract as soon as you can, but be sure to read the contract carefully; if you don’t understand something, ask for an explanation.

Once you’re sure you understand everything in the contract and agree with it, sign away.

After you sign a contract, you’ll be ‘put in queue,’ and at some point begin editing with the publisher’s editor. This will most likely involve more revisions.

From start to actual release, the publishing process can take one to two years.

2. Writing Books for Children: Book Promotion

A few months prior to your book’s release, you should begin promotion to help with book sales.

As soon as you have a book contract, you should begin creating an author website and platform - you will need to create visibility for you and your book.

You need to become a ‘blip’ on the internet radar. To create and maintain this ‘blip,’ you’ll need to post content to your site on a regular basis and use a number of other strategies to extend your promotional reach.

After your book’s release, you will want to take part in virtual book tours, do blogtalk radio guest spots, school visits, and all the other standard book promotion strategies. You can take this on yourself, or you can hire a book promotion service or publicist.

There’s much involved in book promotion, so if you can afford it, make use of professionals. Just be sure to ask around for recommendations; you want to use a service or individual who knows what she’s doing and who gives you value for your money.

Book promotion generates book sales.

You can check out these articles for book promotion tips:

Book Promotion: The Foundation

Book Promotion: Creating an Informational Funnel

Book Promotion: 20 Strategies that will Broaden Your Reach – Part 1

3. Writing Books for Children: A Writing Career

Now, you’ve got your book, and you’re promoting it like crazy (this is an ongoing process). The next step is to repeat the process, over and over and over. You don’t want to be a one-hit wonder, so hopefully you’ve been writing other stories. If not, get started now. On average, an author writes a book every one to two years. 

Along with keeping your writing books for children momentum up, having published books opens other writing opportunities, such as speaking engagements, conducting workshops, teleseminars, webinars, and coaching. There are a number of marketers who say your ‘book’ is your business card or calling card; it conveys what you’re capable of and establishes you as an expert in your field or niche. Take advantage of these additional avenues of visibility and income.

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Karen Cioffi is an author, ghostwriter, freelance writer, and editor. To learn more about writing and marketing visit http://karencioffiwritingandmarketing.com. While there, sign up for A Writer's World newsletter; you'll get two free site-related e-books in the process.