Wednesday, December 13, 2023

Creating A Startup or Business Plan for Your Writing Career


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If you decided to start a small business, one of the initial steps would be to create a detailed business plan that would include the business concept, product and services, marketing, operations, organization and management, financial planning, and industry growth. 

So, why do so many writers skip this important aspect of starting and planning a writing career? 

In order for any business to succeed, there has to be a written plan. Now, that plan can change over time, but few entrepreneurs succeed by treating their businesses like a pot of spaghetti cooking on the stove: throwing a noodle at the wall to see if it sticks. 

The startup plan is a trimmer version of a business plan. Since a writing business may be simpler in nature than other types of businesses--at least in terms of what needs to be considered--this approach might be helpful. 

A startup plan will include:

  • Goals - S.M.A.R.T. goals to provide direction and motivation
  • Resources - capital, technology, personnel, and time
  • Market analysis - knowing your target market and how to reach them
  • Competition analysis - understanding your competition and how to set yourself apart
  • Financials - money needed to start, projected income, and projected expenses

Even if you are well into your writing career and want to increase your income potential, a streamlined plan could be helpful. 

Now is the perfect time to put together your 2024 business or startup plan. You can find a multitude of examples and some free templates online to help. 

Cheryl C. Malandrinos is a freelance writer and award-winning editor. She is the author of four children’s books including, A Christmas Kindness, released by 4RV Publishing. A blogger and book reviewer, she is a member of SCBWI and lives in Massachusetts with her husband and three adult children. Visit Cheryl's website at or her children’s book blog at

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