According to a teleseminar, with featured speaker Jack Canfield, “Only one out of seven people in the United States go into book stores to buy a book.”
We know that books are still being sold, but where are they being sold if not primarily in book stores?
Through this teleseminar, I learned of the term “by-pass marketing.” What exactly does it mean?
By-pass marketing is selling in places you wouldn’t expect to see books for sale. Canfield mentioned venues I never even thought of. Putting on my thinking cap, I thought of a couple more.
Some By-pass Venues for Selling Books:
- Nail salons
- Gas stations
- Beauty salons / barbershops
- Doctor offices
- Chiropractic and Acupuncture offices
- Radiology offices
- Local restaurants
You get the idea; sell anywhere you can.
Think of establishments in your area where you have to wait for services, or ones that get a lot of traffic. Obviously, it will help if your book is somewhat related to the establishment, but even if it’s not, give it a try. Talk to management or the owner and offer a percentage of sales, or a set amount per book. This is a win-win situation for you and the establishment. They have absolutely no investment of money, time, or effort, therefore no risk. Yet, they have the opportunity to make money. This should be a no-brainer on their part. All you need to do is ask.
Remember: Nothing ventured, nothing gained.
Along with by-pass marketing, you need an optimized author online platform. If you'd like to learn how to create one or take an existing one up-a-notch, check out: CREATE AND BUILD YOUR AUTHOR ONLINE PLATFORM - Website Creation to Beyond Book Sales.