Sunday, October 6, 2013

Book Marketing Using SEO Marketing

By Karen Cioffi

As an author and book marketer, you may be wondering what SEO is. Well, it’s simply an acronym that stands for ‘search engine optimization.’

According to TechTerm.com, “Just about every Webmaster wants his or her site to appear in the top listings of all the major search engines.” SEO is the means to accomplish this.

SEO marketing is the strategies or techniques used to create visibility and website ranking within the search engines, such as Google and Bing. And, even with Google’s latest update, the Penguin’s SHARING factor, these strategies are still effective, and needed.

Sidetracking just a moment, Google’s latest update takes the ‘social’ element of blog posting to the next level. Along with your SEO tweaks, your content must be SHAREABLE.

Content that others find valuable enough to share, whether informative or entertaining, is what will help get a higher ranking with the search engine.

Okay, back on track now.

Every online marketing strategy includes promotion, and SEO marketing is a promotional tool under the marketing umbrella. The marketing umbrella covers the creation or manufacturing of a product or service, research and development (R&D), distribution, and any other elements needed to get a product from creation to the consumer. Promotion creates visibility, which in turn leads website traffic and customers.

Utilizing online promotion means you will be using the internet and search engines. SEO marketing is the process of getting the search engines to find and rank your website and your content. You obviously want a high ranking so when a searcher (potential customer) types in a search term (keyword), your site may be one of those on that first search engine results page (SERP), or at least within the first few pages.

Another explanation of SEO marketing:

It is basically the steps you take to have Google, Bing, and other search engines find, index, and put your website on one of their first SERPs whenever people use ‘your keyword’ to search for something.

In essence, SEO marketing is kind of a popularity contest.
When you use effective keywords within your website (title and meta tags) and in informative posting content, Google and the other search engines will find, index, and rank you. This allows you to be picked up and shown on the search engines’ results pages for specific search terms. When a ‘searcher’ finds your link on the SERP and clicks on it, you get a link to your site. The more inbound links to your site – relevant to your keywords or not - the more Google and other search engines ‘like you’ and consider you an authority.

Going a bit further, getting links from other sites with the same keywords in their links that you have in yours, is much better. This is considered as a higher ‘ranking vote’ by Google and establishes your site as having more authority. The more ‘link votes’ you get, the more Google will perceive your site as valuable and give you a higher authoritative ranking.

To be found and ranked by Google, you need to add effective and relevant keywords to your site and content. To do this, you’ll need to do a bit of research. You can type a keyword in the Google search box or the Amazon search box and see what keywords they bring up. This will give you an idea if your keyword is effective.

Using relevant and effective keywords is essential in SEO marketing.

What strategies do you use to find effective keywords as part of your book marketing efforts?

Image copyright 2013 Karen Cioffi

Need help with your author online platform? Need to boost visibility and traffic to your site? Check out WOW! Women on Writing’s 6 week e-class:Create and Build Your Author Online Platform

And, for more writing and marketing tips visit http://karencioffiwritingandmarketing.com

17 comments:

  1. Great information. Thanks for sharing.

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  2. Thanks, Karen. I'll admit this is a subject I really don't understand. I use hashtags, but I don't know how they work.

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    1. Hi, Janet, hashtags are a tool to let those seeking a specific topic find yours. If someone on Twitter is looking for "online marketing" information, she'll do a search in Twitter for that particular keyword and find those tweets that hashtag "online marketing." Hope this helps.

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    2. It does help, Karen. Thanks. I'm trying.

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  3. Thanks for sharing, Karen. It's great information and I have to admit it took me ages to get my head wrapped around SEO but I'm pleased to say it finally sunk in.

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  4. Hi, Melanie, Glad you have a handle on it now. And, glad you found this information valuable!

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  5. HI Karen, thank you for these tips that are helpful not just for writers but for anyone who wants to use online marketing techniques to promote something and are a little (like me) techie-impaired but desperately trying to catch up. Have a great day!

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    1. Suzanne, SEO is definitely a strategy that anyone marketing online needs to be aware of. There are many authors who struggle with learning and implementing SEO techniques. I'm so glad you found the information helpful. And, back at ya! :)

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  6. A really informative article:-) Thanks for the information.

    God bless,
    Susan

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    1. Susan, I'm so glad you found the post informative and helpful!

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  7. Thanks for sharing information about SEO marketing. SEO is very important in online business or online marketing. It is essential for promoting our business online.

    http://www.eclassacademy.com

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  8. Rayan, That's so true. Thanks for stopping by.

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  9. Thanks for this great tip! This is a very helpful information for marketers.

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  10. This information is really very awesome and it will be useful to all the business owners who want to promote their products or service online.
    Why SEO Is Important

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  11. Grateful to check out your website, I seem to be ahead to more excellent sites and I wish that you wrote more informative posts for us. Well done work.

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  12. Thanks ..Karen
    You give me a gold by writing this article
    More aboutTraffics

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