Sunday, August 26, 2012
Marketing Tip: Having a Good Internet Presence
If you rely on the Internet for most of your networking/social media/ marketing endeavors, then it's important to establish a good Internet presence.
A couple of things to consider:
When requesting blog interviews, guest visits, don't demand, ask. If you can, offer an exchange. Use a calendar to keep track of your commitments.
Be timely. If you're running a contest, or returning material (a guest blog, edit, etc.,) be on time. If you're going to be late due to real life commitments, send an email.
Be polite. Manners go a long way. Please, thank you, and you're welcome help demonstrate honesty and sincerity.
Update often. Keep people informed and up to date. Readers look forward to contests, trivia challenges, reviews, etc.
Be classy. I know our stories are our "babies," so when we get a review that's a bit critical, the classy thing to do is simply not reply at all, or if you must, a simple thank would suffice. If you argue or negatively engage a reader, it's usually you who looks bad.
Be organized. Try to budget a certain amount of time each day to marketing be it 30 minutes, 1 hours, but no more than 2 hours. (you still have to write, after all) Update your website, newsletter, facebook, emails, look for new review sites, etc., I like to use a calendar, but some use Excel, or develop their own system to keep track of their endeavors.
I'd love to hear your thoughts/tips on establishing a good Internet presence. For me, since I'm not face-to-face, it's important to show off my personality in a good light so I always try to be courteous. People can't tell the way you mean something on the Internet because they can't see your facial expressions or hear the tone/inflection of your voice, so words carry a lot of weight.
Stephanie Burkhart is a 911 Dispatcher for LAPD. Her 4RV Books include The Giving Meadow and First Flag of New Hampshire. She's married with two young sons.
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