Thursday, April 21, 2011

Requirements for a book trailer

          Book trailers add a promotional edge encouraging readers to be interested in a book. However, a good trailer needs to appear as professional as possible. Certain “ingredients” make the final result tastier and more appealing. So what should a “good” trailer include? The following needs, if met well, will cause the watcher/reader to want to read the book. If a person can’t do a quality job himself, he should hire someone who can. An amateurish project may gander some views, but it probably will not mean many sales.

1. An attractive, attention-grabbing beginning.
2. Colors that brighten the views, not cause the reader to lose interest
3. Coherent flow of information that keeps the reader’s attention
4. The title of the book at the beginning and the end – at least
5. The cover of the book at least twice
6. Enough information so readers know the genre, the theme, the main characters of the book: so that readers
        know what the book is about without giving away the climax or ending.
7. If music is used, make sure it matches the content of the book. For example, if the book is a mystery, the
        music shouldn’t be happy and snappy. The music and content should flow together.
8. The name and info for author, illustrator (if there is one), cover designer (if book not illustrated), and
9. Purchase info, such as ISBN and places where book can be bought: 4RV books can be purchased
        through most book stores, online stores, and the 4RV catalog ( )
10. Enough time for each “page” so readers can read the info and jot down information they may need. If text
         is used, time is needed for reading, too. However, the time shouldn’t be too long and drag.

     We all want any book trailer placed on a publisher’s home page, a blog, or website to be one all connected with the book can be proud to be associated with it. A trailer amateurishly produced isn’t one this publisher would want to use.

        Now, an example of a current book trailer in progress. This is the first draft, and the final version will be finished later this week. The final trailer will have music that's a bit quicker, another illustration, and a bit more text with a different layout, making it more complete and legible.

          The next article about book promotion will be Wednesday, April 27. The topic will concern websites.

          All 4RV books can be found on 4RV Catalog.


  1. Excellent post. Some really great tips.

    Mary & Jean

  2. Thanks. I'm hoping the series on promotion will help authors branch out and improve their promotional activities, or even begin promoting, building their platforms.

  3. Glad you dropped by, Brandi, and I hope the information helps. Will you be at OWFI? Hope so.


  4. I'm glad you showed a 'first draft' of one of my trailers, Viv. It will help for people to see the progression a trailer can make and how much a trailer, or any promotional tool, can evolve before it's really 'ready'.

    Too many times do I see trailers thrown together without enough thought or polish put in them. It just sends the wrong impression. It makes the viewer think 'If this is cheap looking, imagine the book quality', which may not be the case at all.

    Hope everybody sees improvement in the final version of this trailer once it goes 'live'.


  5. Thanks for all the tips and words to the wise *:)

  6. Great advice. If I'm ever brave enough to try making one, these will help.

    Aidana, your trailers are just right. I love the one for Breeze.